Insights
Understanding Google Analytics for your Legal Website
Tracking the contact potential clients have with your website is a crucial part of marketing. By analysing how often users are visiting, what they are looking at, how long they are staying and how they are moving around your website, you can start to understand what...
How to get more positive law firm reviews
Positive law firm reviews can be a huge boost to legal businesses, with potential clients routinely searching online law firm reviews for the best services. If your law firm is competing with others in the area, a good selection of complimentary reviews will help you...
Boost Leads: Compelling Advertising Copy for Lawyers
Well-placed adverts are a powerful part of marketing a law firm, but it is crucial that the design and copy are spot on. We take a look at how to put together a compelling static advert and what you should be telling the reader about your business. What to include in...
Beware of the ‘proprietary platform’ lawyer website design
If you commission a new website, you may be offered either an ‘open source’ or a ‘proprietary’ website content management system or CMS. We take a look at both options and points to be wary of when choosing the right CMS for your website. What are open source and...
Does PPC work for solicitors/law firms?
It is well-established that when people look for a law firm, their search often begins online. Pay Per Click, or PPC, helps businesses get noticed by putting their name in front of potential clients. How does PPC work for solicitors / law firms? PPC is a system of...
How to accelerate your law firm marketing
Are you looking for the quickest way to get law firm clients through marketing? We take a look at the most effective marketing strategies. Law firm marketing is an essential part of building a successful practice and a long-term plan is highly recommended. Some...