Insights
Boost Your Leads with Conversion Rate Optimisation for Law Firms
Conversion Rate Optimisation for Law Firms: Your Key to Success When it comes to digital marketing strategies for solicitors, barristers, and lawyers, conversion rate optimisation for law firms is a critical factor in achieving measurable success. Without effective...
SEO for Solicitors: Unlock Success and Attract More Clients
SEO for solicitors is the cornerstone of a successful marketing strategy. With more people searching for legal services online, solicitors, barristers, and lawyers must ensure their firm stands out in search engine results. The majority of people turn to the Internet...
Why you need a Barrister Marketing Consultant
The legal industry, especially for barristers and their chambers, has experienced a transformation in how it approaches business development. Long gone are the days when barristers could solely rely on word-of-mouth or a strong reputation to bring in work. The...
How to write a perfect Lawyer Profile – are you hiding your light under a bushel?
Having a strong, well-crafted lawyer profile is crucial for attracting new clients. Yet, many lawyers struggle to showcase their skills and expertise effectively. This hesitation can result in missed opportunities, leaving potential clients unaware of the true value...
Buyer Persona: Do you know your buyers, do they know you
Over 20 years ago, the concept of a ‘buyer persona’ was developed in the marketing world, and it has become a driving principle behind most marketing campaigns. However, as professional services have traditionally lagged behind many other sectors in terms of...
Legal Marketing Review: Stop Throwing Good Money After Bad
When Orion Legal Marketing parachutes into a law firm or barrister chambers when first appointed, our starting point is often to complete a legal marketing review and see what they are already doing in terms of Marketing & BD.