Dedicated to your success
Our highly experienced team are here to help your law firm attract new clients and retain existing clients.
As legal marketing experts, we understand the particular challenges of the legal sector and how to restore the value of your legal expertise in a market facing the impact of deregulation, increased competition and escalating referral fees. Each member of our team has a successful track record of delivering results for clients time and time again; offering a knowledgeable, personal and professional service that you can trust.
Rachel Tombs LL.B. (Hons)
Legal Marketing/Business Development Specialist, LinkedIn Coach and Solicitor (Non-Practising)
Rachel was a practising Solicitor for 15 years within both large city firms and smaller regional practices. During her legal career, Rachel became involved in the marketing and business development work that was being undertaken by the various firms in which she worked. She quickly discovered that effective marketing could deliver exceptional results for all legal professionals who want to attract new clients and grow their practices.
Rachel’s deep knowledge of the legal sector combined with her business development and marketing expertise means she is perfectly placed to show barristers, solicitors, mediators and other legal professionals how to market their services offering in a way that attracts and retains the right clients.
“Because of my background, I have a unique, working knowledge of the challenges that are faced by lawyers every day. I’m able to offer proven, reliable advice that will make a measurable and substantial difference to your practice. I thoroughly understand your market, your clients, processes and regulatory framework, and I know how to use both online and offline marketing tools to generate maximum results.”
Since leaving practise, Rachel has worked with over 300 businesses and law firms within Reading, Berkshire, London and internationally, delivering bespoke and effective marketing and business development services. Rachel has won a national award and two regional business awards in recognition of her expertise and commitment to helping others succeed. She has been featured in a number of legal publications including the Solicitors Journal, Sole Practitioners Group Journal SOLO magazine, CILEx Regulation etc. She has also been asked to present to law firm owners/Managing Partners, senior fee earners and legal marketing executives at events hosted by the Employment Lawyers Association, the Chartered Institute of Legal Executives, Standing Conference of Mediation Advocates and the Sole Practitioners Group.
Melissa Baxter
Marketing & Business Development Specialist
A qualified Chartered Marketer, Melissa has been working with legal firms for almost 20 years, and has headed up the Marketing and Business Development function in Legal 500 Law Firms, Intellectual Property Attorneys and Barristers Chambers.
Melissa has knowledge and in-depth expertise in the full range of marketing tools and techniques required to help legal firms achieve their growth ambitions. With a successful track record in developing and implementing integrated marketing and business development campaigns, Melissa can help deliver real and tangible results. Her constructive lateral thinking skills help her spot and develop opportunities whilst accurately delivering to the brief within agreed timescales and budgets.
For clients of Orion Legal Marketing, Melissa offers strategic, reliable business development and legal marketing advice as well as practical ‘hands-on’ assistance such as brand and reputation management, LinkedIn profile writing; the creation of online and offline marketing content/materials, event and communications management.
Dominica Alicia
Digital Marketing Specialist
Dominica is a Digital Marketing Consultant, with almost 15 years’ marketing experience. Her wealth of expertise and passion for Facebook, Twitter and LinkedIn advertising enables her to provide real results for lawyers who want to increase traffic to their websites, improve conversion rates and generate increased profits.
Tricia Smith-Hamblin
Print and Digital Design Specialist
Tricia has 20 years’ print, website and digital design experience working with law firms, SMEs and large corporates including household brands. Combining traditional design skills with the latest technology and trends she creates engaging as well as functional designs that work on multiple levels and media.
Whatever the project Tricia demonstrates the importance of the client perception and user experience while addressing the client’s objectives and maximising the budget.
For clients of Orion Legal Marketing Tricia brings a wealth of creative and technical skills as well as relevant legal experience. Creating high quality designs, for logos and branding, websites and a full range of printed and digital marketing collateral that consistently communicates the client’s core message and has maximum impact every time.
Victoria Simpson
Compliance Specialist
Vicky has worked within the legal sector for 26 years. The last 8 years have seen Vicky major in compliance and strategy, linking the two to drive firms forward and embedding compliance into the culture of firms. Vicky is fully aware of the perceived burden of compliance and the time involved and therefore uses compliance as a tool, training staff to know what to look out for, how to deal with risks and what could happen if compliance is used as a “tick box” exercise.
With the experience and knowledge Vicky holds, she can assist firms of any size, having worked for magic circle, high street and multi-branch firms. She has been effective in helping firms achieve their objectives by approaching any given situation, stripping it back to basics and developing a framework that firms can work towards. From a business perspective, Vicky is currently fulfilling a role as Non-Executive Director, having secured refinancing and restructured the firm to maximise business potential, leading the firm towards growth, based on the business plan and forecasting developed.
For clients of Orion Legal Marketing, Vicky offers a practical and in-depth approach, working alongside clients to reach the objectives beyond those originally thought. Assisting with compliance and strategy, Vicky will deliver a 360 approach to ensure that all levels within a firm and all departments are on the same page.
Jo Kangurs
HR Specialist
Jo is a very experienced HR professional. She was Head of HR for a Top 100 law firm before starting her own consultancy where she advises businesses across the legal and professional services sectors. Key projects have included a number of mergers & acquisitions, attracting and retaining top talent, succession planning and leadership development.
Teresa Gandy
Customer Experience Specialist
Customer Experience is Teresa’s passion and expertise. She ensures that clients know what they should be asking customers, and then how to utilise this information to increase word-of-mouth referrals, generate marketing statistics and social media content that will differentiate a firm from its competition.
Having previously created and managed the deployment of a global Employee Experience strategy over 21 countries for a large Blue Chip organisation, Teresa brings a wealth of knowledge in both customer and employee focussed solutions.
Find out more about our expert legal marketing services.