Meet Our Team | Orion Legal Marketing

Dedicated to your success

Our highly experienced team are here to help your law firm attract new clients and retain existing clients.

As legal marketing experts, we understand the particular challenges of the legal sector and how to restore the value of your legal expertise in a market facing the impact of deregulation, increased competition and escalating referral fees. Each member of our team has a successful track record of delivering results for clients time and time again; offering a knowledgeable, personal and professional service that you can trust.

Rachel Tombs LL.B. (Hons)

Legal Marketing/Business Development Specialist, LinkedIn Coach and Solicitor (Non-Practising)

Rachel was a practising Solicitor for 15 years within both large city firms and smaller regional practices. During her legal career, Rachel became involved in the marketing and business development work that was being undertaken by the various firms in which she worked. She quickly discovered that effective marketing could deliver exceptional results for all legal professionals who want to attract new clients and grow their practices.

Rachel’s deep knowledge of the legal sector combined with her business development and marketing expertise means she is perfectly placed to show barristers, solicitors, mediators and other legal professionals how to market their services offering in a way that attracts and retains the right clients.

“Because of my background, I have a unique, working knowledge of the challenges that are faced by lawyers every day. I’m able to offer proven, reliable advice that will make a measurable and substantial difference to your practice. I thoroughly understand your market, your clients, processes and regulatory framework, and I know how to use both online and offline marketing tools to generate maximum results.”

Since leaving practise, Rachel has worked with over 300 businesses and law firms within Reading, Berkshire, London and internationally, delivering bespoke and effective marketing and business development services. Rachel has won a national award and two regional business awards in recognition of her expertise and commitment to helping others succeed. She has been featured in a number of legal publications including the Solicitors Journal, Sole Practitioners Group Journal SOLO magazine, CILEx Regulation etc. She has also been asked to present to law firm owners/Managing Partners, senior fee earners and legal marketing executives at events hosted by the Employment Lawyers Association, the Chartered Institute of Legal Executives, Standing Conference of Mediation Advocates and the Sole Practitioners Group.

Melissa Baxter

Marketing & Business Development Specialist

A qualified Chartered Marketer, Melissa has been working with legal firms for almost 20 years, and has headed up the Marketing and Business Development function in Legal 500 Law Firms, Intellectual Property Attorneys and Barristers Chambers.

Melissa has knowledge and in-depth expertise in the full range of marketing tools and techniques required to help legal firms achieve their growth ambitions. With a successful track record in developing and implementing integrated marketing and business development campaigns, Melissa can help deliver real and tangible results. Her constructive lateral thinking skills help her spot and develop opportunities whilst accurately delivering to the brief within agreed timescales and budgets.

For clients of Orion Legal Marketing, Melissa offers strategic, reliable business development and legal marketing advice as well as practical ‘hands-on’ assistance such as brand and reputation management, LinkedIn profile writing; the creation of online and offline marketing content/materials, event and communications management.

Susy Brooks

PR & Marketing Communications Specialist

Susy has been a PR and Marketing Communications practitioner for over 20 years, working as a PR/Board Director in an international PR Agency before moving into consultancy for clients predominantly in the professional services sector.

Susy has particular expertise in improving Google and search engine rankings and has helped her clients achieve prominent Google positions from a zero-starting point.

Susy also specialises in website optimisation through design and content development. She is experienced in writing compelling copy for marketing collateral, social media and local advertorials and editorials.

Kelly Mullenger

Social Media / LinkedIn Content Specialist

A qualified Social Media Consultant, Kelly has been working with clients to help to set up and develop their social media platforms and maximise their online presence platforms since 2017.

A LinkedIn specialist, Kelly provides ongoing management including LinkedIn content planning, creation and scheduling. She writes insightful content and schedules posts to go out on either individual or company LinkedIn pages, to help our clients demonstate their expertise and drive new leads for their business.

Tricia Smith-Hamblin

Print and Digital Design Specialist

Tricia has 20 years’ print, website and digital design experience working with law firms, SMEs and large corporates including household brands. Combining traditional design skills with the latest technology and trends she creates engaging as well as functional designs that work on multiple levels and media.

Whatever the project Tricia demonstrates the importance of the client perception and user experience while addressing the client’s objectives and maximising the budget.

For clients of Orion Legal Marketing Tricia brings a wealth of creative and technical skills as well as relevant legal experience. Creating high quality designs, for logos and branding, websites and a full range of printed and digital marketing collateral that consistently communicates the client’s core message and has maximum impact every time.

Caroline Saunders

LinkedIn Profile Writing Specialist/Copywriter

Caroline has nearly two decades of Marketing & PR experience, having worked on high profile consumer and business brands in a wide variety of industries.

As a specialist copywriter, Caroline provides high quality, engaging copy for a wide range of professionals across various different industry sectors. She combines creative flair and a wealth of professional expertise, not least in the written word, to write persuasive and informative copy for professional LinkedIn profiles and marketing materials.

Emma Conway-Hyde

Client Services

Emma provides administrative support to our team and liaises with clients. Highly organised, Emma is involved in a wide range of support from email and appointment management to the scheduling of events and training programmes. Emma has over 25 years’ experience working primarily in the legal and public sectors.

Find out more about our expert legal marketing services.