Insights
Don’t Be Beige: Effective Legal Marketing Strategies to Stand Out in a Crowded Market
Winning legal marketing strategies for law firms - avoid the 'cookie cutter' approach The legal market is a crowded one for law firms of all sizes, so a cookie-cutter approach to your legal marketing strategies is flawed if you want to be the legal provider of choice...
Law Firm Secret shopping, mystery calls, market research – is it worth it?
Secret Shopping. Mystery Calls. Market Research. Whatever you call it, it is one of the most practical ways of evaluating the quality of the client experience to benchmark yourself against the competition and see how you can improve so that you convert more leads. We...
Don’t be a hostage.
You’d think that was trite advice, I mean, who wants to be in a hostage situation? But law firms everywhere are paying people to keep them hostage although they often don’t realise until too late… We are often approached by law firms that want to use a new digital...
Proud to be a Conveyancing Foundation Partner
Orion Legal Marketing recently became a partner of The Conveyancing Foundation. We think it is a charitable cause ‘suppliers’ to the conveyancing sector, like ourselves, should support. Here’s why. The Conveyancing Foundation is a zero-profit registered charity whose...
Top 7 Law Firm Marketing Strategies for 2023
Continuous marketing is key to ensuring success for law firms. We share our top 7 strategies for increasing your business in 2023. 1. Demonstrate your credibility, authority and capability Potential clients need to know from the minute they...
Lead magnets for lawyers to attract more clients
If you are running a law firm, barristers’ chambers or other legal business such as mediation, creating lead magnets can be a powerful marketing tool, bringing traffic to your website and helping you to build an email list of individuals who have opted to receive your...