LAW FIRM MARKETING SERVICES
THE TEAM AT ORION LEGAL MARKETING CAN HELP YOU DEVELOP A LAW FIRM MARKETING PROGRAMME THAT ALIGNS WITH YOUR BUSINESS PLAN, EFFECTIVELY POSITIONING YOUR LAW FIRM IN ITS TARGET MARKET SO THAT YOU CAN GROW YOUR LEGAL PRACTICE.
Some law firm marketing agencies offer a wide spectrum of law firm marketing services, but they don’t have the experience of actually working within the legal sector. With our combined 100 years’ in-house legal and business development experience, we know lawyers, we know the law and we know what law firm marketing works (and what doesn’t).
Branding & Graphic Design
A strong and consistent visual identity to build your brand and your legal practice
Legal Copywriting for Law Firms
Compelling and valuable copy that illustrates your legal expertise and experience
Legal Marketing Consultancy
Our legal marketing consultants can help you develop a marketing plan for your firm or chambers
Legal Website Design
Bespoke, effective websites that uniquely tell your story and result in instructions
BUSINESS DEVELOPMENT
Develop your work pipeline and create new opportunities with both new and existing clients
LEGAL MARKETING COLLATERAL
Visually impactful marketing materials that inform, add value and showcase your expertise
Law firm Video Marketing
Create bespoke videos to explain complex issues and attract online attention
PAY PER CLICK FOR LAW FIRMS
PPC directly targets your ideal clients and drives them to your law firm’s website
LEGAL EVENT AND CONFERENCE ORGANISATION
We’ll manage booking process, event production, venue & catering to the post-event follow-up.
Law Firm Social Media
We use the power of social media to strengthen your brand, build your audience and attract new clients
AWARDS SUBMISSIONS
We have a proven record of helping clients get shortlisted for national, international and regional awards.
LEGAL DIRECTORY SUBMISSIONS
We have a proven record of helping clients with Legal 500 submissions and Chambers and Partners submissions.
Legal marketing services built around how law firms win work
Every law firm is different, so our legal marketing services are never sold as a fixed package. We start by understanding how your firm actually wins work: which practice areas are most profitable, where your best clients come from, and which referrers and channels are already delivering. From there we build a programme that puts effort where it will make a measurable difference, whether that is a new website, a search engine optimisation campaign, a Google Ads campaign, a business development programme for your fee earners, or a full marketing strategy delivered by a dedicated legal marketing consultant.
Because our team has spent a combined 100 years working inside law firms and chambers, we understand the constraints you work under: SRA and BSB rules on promotion, partners with limited time, and the need to show a return on every pound spent. That experience is what separates specialist legal marketing services from a generalist agency learning the sector on your budget.
Our services for solicitors, barristers and chambers include search engine optimisation (SEO), Google Ads and paid search, website design and development, branding and graphic design, legal copywriting, business development consultancy, social media, video, awards and directory submissions, and legal marketing collateral. Most clients combine two or three of these; a few ask us to act as their outsourced marketing department.
Legal marketing services: your questions answered
What do legal marketing services include?
Typically a mix of strategy, website design, SEO, paid search, content and copywriting, branding, social media, business development support and event or awards work. The right mix depends on your firm’s goals, budget and the practice areas you want to grow.
How is a legal marketing agency different from a general marketing agency?
A specialist understands the professional conduct rules, the way clients choose solicitors and barristers, and the referral relationships that drive legal work. That means less time explaining your business and faster, more relevant results.
Do you work with barristers and chambers as well as solicitors?
Yes. We work with individual barristers, sets of chambers, solicitors’ firms of all sizes, mediators and other legal professionals across the UK.
How much should a law firm spend on marketing?
Most firms invest between two and five per cent of turnover, with growth-focused firms spending more. We would rather agree a budget that matches a specific objective than quote a generic figure, so the first step is always a conversation about what you want to achieve.
How do you measure whether legal marketing is working?
We agree the measures up front: enquiries, instructions, website traffic, search rankings, referral activity or event attendance, depending on the campaign. You receive regular reporting against those measures, in plain English.
Legal marketing in practice
- Legal 500 Law Firm: an impartial marketing and BD audit for a 100-plus staff regional firm.
- AZJ Legal: marketing and business development consultancy at a crucial point in the firm’s growth.
- Cornerstone Barristers: helping a leading national set differentiate its members online.
- PGS Law: campaigns that helped the firm identify and reach the right clients.
Read more in our legal marketing case studies.
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