The essential checklist for starting up your own small law firm in the UK
Starting your own law firm is an exciting ..
The importance of your logo design as part of your brand identity
Your law firm logo is central to your branding. It will be prominently displayed on everything, from your website and letterhead to any corporate merchandise you create. Its job is to be instantly recognisable and memorable, but also to convey the essence of your firm. A sleek and efficient commercial enterprise will need a professional,…
Key marketing points when setting up as a sole legal practitioner
Marketing is a vital part of running a successful business as a sole practitioner, but with a law practice to set up and run, finding the time to market effectively can be difficult. We take a look at the essentials and consider how adequate marketing can be fitted into a busy schedule. Your legal sole…
Maximising your marketing for your mediation practice
Mediation is a growing industry, with the Centre for Effective Dispute Resolution reporting in their 2018 audit an increase of 20 per cent in commercial cases for the year (excluding small claims mediations) compared to the figure for 2016. This marks an acceleration in growth. The market may benefit further from disruption following the pandemic,…
Critical Elements Every Legal Website Homepage Must Have
When people visit your website, you have 7-15 seconds to capture their attention…
Creating a website for barristers’ chambers
A good quality, informative website is an essential marketing tool for barristers’ chambers. Most enquiries begin with an online search. A professional website with well organised and relevant pages stands the best chance of being found by potential clients, particularly if new content is added regularly. Structuring the site Easy website navigation is essential, with…
Crisis marketing – how law firms can adapt
With physical office access restricted your website is more important than ever…
7 tips for writing a lawyer biography
Biographies are usually the most visited pages on a law firm website after the home page…
New Year, New Brand for your Law Firm?
Just like a New Year makeover, a brand refresh can be a makeover for your firm. A new haircut or stylish outfit can transform how a person feels about themselves, and how they are perceived by others. Your brand is no different. At Orion Legal Marketing we are often approached by new clients who have…