As a legal business, your email marketing list is an incredibly valuable asset. It will consist of individuals with interest in your services, to whom you can make offers, engage in new areas, and suggest ways in which you may be able to help them. Building and retaining a solid email marketing list is crucial…
If you are a lawyer, barrister, mediator or other legal industry expert, your website is a vital link to potential clients. All too often however, this crucial foundation to your marketing is ignored once it is in place. To ensure it performs well in searches and that it keeps readers engaged, it is crucial to…
Starting your own law firm is an exciting ..
Your law firm logo is central to your branding. It will be prominently displayed on everything, from your website and letterhead to any corporate merchandise you create. Its job is to be instantly recognisable and memorable, but also to convey the essence of your firm. A sleek and efficient commercial enterprise will need a professional,…
Marketing is a vital part of running a successful business as a sole practitioner, but with a law practice to set up and run, finding the time to market effectively can be difficult. We take a look at the essentials and consider how adequate marketing can be fitted into a busy schedule. Your legal sole…
Mediation is a growing industry, with the Centre for Effective Dispute Resolution reporting in their 2018 audit an increase of 20 per cent in commercial cases for the year (excluding small claims mediations) compared to the figure for 2016. This marks an acceleration in growth. The market may benefit further from disruption following the pandemic,…
When people visit your website, you have 7-15 seconds to capture their attention…
A good quality, informative website is an essential marketing tool for barristers’ chambers. Most enquiries begin with an online search. A professional website with well organised and relevant pages stands the best chance of being found by potential clients, particularly if new content is added regularly. Structuring the site Easy website navigation is essential, with…
With physical office access restricted your website is more important than ever…