Welcome to our Legal Business Development section. Here, you’ll find expert insights, practical strategies, and valuable tips to help law firms grow and attract new clients. From refining your networking and relationship-building skills to implementing effective marketing and business development tactics, our articles provide the knowledge you need to advance your practice and achieve long-term success.
Conversion Rate Optimisation for Law Firms: Your Key to Success When it comes to digital marketing strategies for solicitors, barristers, and lawyers, conversion rate optimisation for law firms is a critical factor in achieving measurable success. Without effective...
The legal industry, especially for barristers and their chambers, has experienced a transformation in how it approaches business development. Long gone are the days when barristers could solely rely on word-of-mouth or a strong reputation to bring in work. The...
Having a strong, well-crafted lawyer profile is crucial for attracting new clients. Yet, many lawyers struggle to showcase their skills and expertise effectively. This hesitation can result in missed opportunities, leaving potential clients unaware of the true value...
Over 20 years ago, the concept of a ‘buyer persona’ was developed in the marketing world, and it has become a driving principle behind most marketing campaigns. However, as professional services have traditionally lagged behind many other sectors in terms of...
When Orion Legal Marketing parachutes into a law firm or barrister chambers when first appointed, our starting point is often to complete a legal marketing review and see what they are already doing in terms of Marketing & BD.
As a legal business, your email marketing list is an incredibly valuable asset. It will consist of individuals with interest in your services, to whom you can make offers, engage in new areas, and suggest ways in which you may be able to help them. Building and...
