Law Firm SEO
Unlock the full potential of your legal practice with our specialised Law Firm SEO services. Our tailored strategies are designed to enhance your online presence, drive targeted traffic, and convert visitors into clients. By focusing on the unique needs of law firms, we ensure your website ranks higher on search engines, making it easier for potential clients to find you. Trust us to elevate your digital footprint and grow your business through effective Law Firm SEO.
SEARCH ENGINE OPTIMISATION (SEO) FOR LAW FIRMS AND BARRISTER CHAMBERS
Search Engine Optimised websites generate more enquiries
Having a good-looking website isn’t enough. To generate new enquiries from the web, your website has to not only look great and communicate the right message to your prospective clients – it needs to appeal to search engines as well. This is where law firm SEO becomes crucial. Law firm SEO is the key to making your website visible to potential clients who are actively searching for legal services. Without a strong law firm SEO strategy, your website might as well be invisible, no matter how well-designed it is.
Historically, law firm SEO was a reasonably quick fix. You could pack your website with the right keywords and pick up lots of external links from anywhere. But Google got wise to that. Gone are the days when simply stuffing keywords and accumulating links from any source would suffice.
Today, people suspect that there are over 200 different factors that Google takes into account when deciding where to rank your website for a particular search. These factors include everything from the quality of your content and the relevance of your keywords to the usability of your site and the number of authoritative backlinks it has. Staying ahead of the ‘SEO game’ is hugely time-consuming and requires specialist expertise. Effective law firm SEO now demands a sophisticated and multifaceted approach that only experts can provide.
We offer a bespoke website design service using the market-leading content management system WordPress. Our websites are designed with law firm SEO in mind from the ground up. We’ll research the law firm SEO keywords that your competitors are using, and the most popular phrases that prospective clients are typing into web searches. By understanding what potential clients are looking for and how they search for legal services, we can tailor your website to meet these needs. Our team can suggest innovative ways to weave law firm SEO into your website, your videos, and your social media pages to ensure all of your online marketing is working together to promote your Law Firm, Mediation Practice, or Barristers Chambers.
Note that SEO doesn’t include adverts that show up above the search results, that is a different strategy called Pay Per Click (PCC). SEO is concerned with organic search traffic.
We offer a bespoke website design service using the content management system WordPress, with the latest search engine optimisation (SEO) built-in as standard.
LAW FIRM SEO CONTENT
Establish your authority on legal topics with regular, valuable content like articles and blogs. Show the search engine that you are an expert in the legal field with content that your target audience is looking for. Orion Legal Marketing can help you achieve this.
SPECIALIST LAW FIRM SEO FOR LEGAL PRACTICES
Our expertise in law firm SEO ensures that every element of your online presence is optimised.
We don’t just focus on one aspect of law firm SEO; we provide a comprehensive service that covers all bases. This includes on-page optimisation, such as improving your website’s content, meta descriptions, and internal linking structure. We also handle off-page SEO, which involves building high-quality backlinks from reputable sources and managing your online reputation. Additionally, we offer technical SEO services to ensure that your website runs smoothly and efficiently, with fast loading times and mobile-friendly design.
One of the standout features of our service is the free law firm SEO audit we offer for your existing website. You can request a free SEO audit of your website using the enquiry form below.
In this free SEO audit, we will identify key areas for improvement and provide you with a detailed report. This report will highlight what you’re doing well and where there’s room for improvement. Simple steps can make a big difference in your law firm SEO strategy. Often, small tweaks and adjustments can lead to significant improvements in your search engine rankings. Our audit will give you a clear roadmap for enhancing your law firm SEO and boosting your online visibility.
Contact us today and start generating new enquiries for your Legal Practice. Embrace the power of law firm SEO and watch your business grow. By partnering with us, you’ll benefit from our extensive knowledge and experience in law firm SEO. We stay up-to-date with the latest trends and algorithm changes to ensure that your website remains competitive. Our goal is to help you attract more clients, increase your online visibility, and ultimately grow your practice.
Having a visually appealing website is important, but it’s not enough on its own. To truly succeed online, your website needs to be optimised for search engines. Law firm SEO is the key to achieving this. With our bespoke services, comprehensive approach, and expert legal knowledge, we can help you dominate the search results and attract more clients to your law firm. Don’t let your website go unnoticed – invest in law firm SEO today and see the difference it can make for your practice. Reach out to us now and take the first step towards a more successful online presence.
Law Firm SEO FAQ’S
What is law firm SEO, and why is it important for my practice?
Law firm SEO (Search Engine Optimisation) is a set of strategies designed to enhance your law firm's visibility on search engines like Google. By implementing effective law firm SEO, your practice can attract more qualified leads, improve your online presence, and stay competitive.
How does effective law firm SEO differ from regular SEO?
While regular SEO focuses on general optimisation strategies, effective law firm SEO is tailored specifically to the legal industry. It includes specialised keyword research, content creation that addresses legal topics, and optimisation techniques that resonate with the needs of potential clients seeking legal services.
What are the key components of an effective law firm SEO strategy?
An effective law firm SEO strategy involves comprehensive keyword research, optimising on-page content, building high-quality backlinks, ensuring your website is mobile-friendly, and maintaining a strong presence in local SEO through Google My Business. Additionally, creating authoritative legal content that answers common client questions is crucial.
How long does it take to see results from law firm SEO?
SEO is a long-term investment, and it typically takes 3 to 6 months to see significant improvements in rankings. However, the timeline can vary based on factors like the competitiveness of your market, the current state of your website, and the consistency of your SEO efforts. Patience and persistence are key to effective law firm SEO.
Can law firm SEO help my practice rank for specific legal services?
Yes, effective law firm SEO can be targeted to help your practice rank for specific legal services such as family law, criminal defence, or corporate law. By focusing on relevant keywords and optimising your content accordingly, you can attract clients who are specifically searching for the services you offer.
Do I need to create legal content regularly to succeed with SEO?
Absolutely. Regularly publishing high-quality, informative content that addresses the legal questions and concerns of your target audience is essential for effective law firm SEO. This not only helps with search engine rankings but also positions your firm as an authority in your field.
How does local SEO benefit my law firm?
Local SEO is a critical component of effective law firm SEO. It helps your firm appear in local search results, particularly when potential clients are searching for legal services in your geographic area. By optimising your Google My Business profile and acquiring local citations, your law firm can attract clients from your community.
Can I handle law firm SEO on my own, or should I hire a professional?
While it's possible to handle some aspects of SEO on your own, effective law firm SEO often requires specialised knowledge and ongoing effort. Hiring a professional SEO agency with experience in the legal sector can save you time, provide expert insights, and deliver better results, allowing you to focus on your practice.
How do backlinks influence my law firm's SEO?
Backlinks are links from other websites that point to your law firm's site. They are a vital part of effective law firm SEO because they signal to search engines that your content is authoritative and trustworthy. Building a network of high-quality backlinks from reputable legal directories and industry blogs can significantly boost your search engine rankings.
What are the risks of not investing in law firm SEO?
Without effective law firm SEO, your practice may struggle to achieve visibility in search engine results, leading to fewer client enquiries and lost business opportunities. Potential clients often search online for legal services. Neglecting SEO can put your firm at a significant competitive disadvantage.
SEO CLIENT CASE STUDY
A summary of the benefits of SEO for a current client
Between 1st September and 30th November, the client experienced a remarkable improvement in their organic engaged traffic, achieving a 149.6% increase compared to the previous quarter (2nd June to 31st August).
This demonstrates the tangible benefits of a tailored SEO strategy specifically designed for legal practices.
KEY SEO CAMPAIGN RESULTS
Engaged organic traffic (visitors) from search engines:
- 11,491 sessions (1st September – 30th November)
- 4,603 sessions (2nd June – 31st August)
Total increase in engaged sessions: 6,888 sessions
Percentage growth: 149.6%
Improved Rankings for Key Search Terms
In addition to the increase in engaged traffic, the SEO campaign significantly improved the client’s rank positions in Google search results for critical keywords that potential clients frequently search for.
These ranking improvements directly increased the volume of traffic to the website. As a website’s entry moves higher in search results, it becomes more visible to potential clients, increasing the likelihood of clicks and visits. With these improved rankings, the client benefited from a stronger online presence and greater opportunities to connect with prospective clients.
Conclusion
The client’s SEO campaign demonstrates how a structured and data-driven approach can significantly increase engaged organic traffic and improve search rankings. By enhancing visibility in search engines and driving meaningful interactions, the campaign increased traffic and created opportunities for client acquisition.
If you are a legal professional looking to grow your practice and generate more leads, a well-crafted SEO campaign could deliver similar results for your firm.
Request a free SEO audit of your website using the enquiry form below.
Our Approach
Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.
Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients
DISCOVER
Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.
At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.
You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.
DEFINE & DEVELOP
Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.
Once that is agreed we will commence work on your project.
We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.
DELIVER
At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.
Unlike some legal marketing agencies, we won’t just take the money and run.
We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.
Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers - let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.
With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.