Legal Marketing For Law Firms & Barristers Chambers

Does PPC work for solicitors/law firms?

Orion Legal Marketing Agency

Written by Rachel Tombs

18th January, 2022

Lawyer Website Design

It is well-established that when people look for a law firm, their search often begins online. Pay Per Click, or PPC, helps businesses get noticed by putting their name in front of potential clients.

How does PPC work for solicitors / law firms?

PPC is a system of online advertising that charges the advertiser each time someone clicks on their advert. When done properly, it carefully targets the clients by using keywords appropriate to the services that you are offering.

If your advert is worded correctly, then you know that people will clearly understand what you are offering before they click on it. This means that you are only paying for clicks where people are genuinely interested in your services.

Getting started with PPC for solicitors / law firms

Finding the most profitable search terms is crucial to PPC success. Keywords such as ‘family solicitor’ are not specific enough and would be expensive and highly competitive. By making your keywords more specific, you stand a better chance of attracting the rights clients. For law firms, a good way of doing this is by adding your location.

You can also focus on smaller areas of law, such as arrangements for children or financial settlements in divorce. Identifying the best keywords will maximise the impact of your advert. You need to aim for a combination of keywords where the cost is not excessive but the conversion to clients is good.

If you are uncertain how to find the right keywords or how best to construct your advert for maximum conversion, a law firm marketing expert will be able to work with you to ensure your ad spend is well-targeted and conduct testing to tailor your adverts for the best results.

For more information, see Pay Per Click for law firms.

Advantages of PPC for solicitors / law firms

PPC for lawyers is one of the fastest ways of gaining new clients. Unlike some other forms of marketing which can be a slow build, PPC puts your advert in front of clients straight away.

It is also sharply focused on clients who are actively looking online for a law firm and you can also target the specific demographic that you want to engage.

PPC gives you the chance to measure and track the effectiveness of your ad spend and allows you to tweak your ads until you find the best and most efficient wording.

Converting paid clicks

The search engine will generate a quality score for your advert, calculated by looking at your click-through rate, how relevant your keywords are, the quality of the landing page and prior placing in search engine results.

Having a strong landing page is a crucial part of a successful PPC marketing campaign. Once potential clients have clicked on your advert, they need to be taken to a highly relevant page that prompts them to contact and ultimately engage you. The page could be the homepage of your website or a page specifically tailored to the service you are promoting.

Contact our law firm PPC marketing experts

At Orion Legal Marketing we are experts in PPC marketing and engaging web content. We can work with you to put a strong PPC campaign in place to start bringing in results straight away.

If you would like to discuss how we can help you use law firm / solicitor PPC to grow your business, ring us on 0118 380 5980, email us at enquiries@orionlegalmarketing.co.uk or fill in our CONTACT FORM. We’ll be happy to offer you an initial free consultation to discuss your needs and the marketing strategy that would best suit your business.

Related Posts

Make an Enquiry

Enquiry Form

Please use the "Your Message" box to provide details of your enquiry.