It’s hard to overemphasise the importance of social media for any legal professional.
In the past, lawyers, barristers or solicitors were able to rely on word-of-mouth recommendations from existing clients or other professional referral sources, rendering any additional form of marketing unnecessary.
Things have certainly changed.
Today, even those potential clients who have been recommended to use your services will search for your website and consider reviewing your LinkedIn profile, liking your Legal Practice’s Facebook page and following your Law Firm on Twitter.
Did you know?
- Facebook is the 3rd most visited website in the world, with over 1 billion daily active users
- 50% of LinkedIn’s 467 million members say they are more likely to buy from a business they have engaged with on LinkedIn
- 93% of people who follow small and medium sized businesses on Twitter plan to purchase something from them in the near future
Our social media services
We specialise in Social Media Account Management for the Legal profession. With our combined 40 years’ in-house legal and business development experience, we understand the unique relationship that exists between lawyers and their clients and the challenges involved in marketing legal services to an online audience.
We offer a bespoke service that is tailored around you, your budget, your objectives and your current marketing activities. We use the power of social media to strengthen your brand, build your audience and attract new clients.
Facebook, LinkedIn and Twitter Content Management
Promoting a clear, focused and easily identifiable brand on social media requires daily management. Whilst you focus on fee-earning, our social media experts can focus on creating and posting both pre-agreed and reactive content. We will engage with your followers and connections, monitor the success of each post and suggest areas for improvement.
Justine Soper, Sole Principal, JLS Solicitors
We’ve achieved some fantastic results for our legal clients over the past year, utilising Facebook Advertising as part of a wider lead generation strategy. For a manageable monthly fee, we have the ability to reach a large number of your local potential clients; with precise targeting available based on age, gender, lifestyle and location.
Susi Gillespie, Partner at Thomas Mansfield
Tailored specifically to the legal sector, our training courses will give you the knowledge, confidence and skill-set you need to succeed when it comes to LinkedIn. We can deliver training on a one-to-one or group basis covering the art of Social Selling, the perfect LinkedIn Profile, the networking potential of Groups, the value of Company Pages and so much more.
Kirsty Swan, Employment Law Solicitor, Swan Craig Solicitors
Given the incredible opportunities that are available, it’s more important than ever that your Firm or Chambers has an effective, competitive, results-orientated social media strategy in place.