Stand out head and shoulders above your legal competition
Law Firms and Barristers Chambers that have embraced change and adopted a client-focused approach to business development are standing out from the crowd. Are you?
Business development for law firms and legal practices
The legal profession has undergone, and continues to undergo, unprecedented changes. De-regulation, unforeseen competitors entering the market and major shifts in client spending habits and expectations are just a few.
Although you probably know your Firm or Chambers better than anyone, sometimes it’s impossible to put yourself into the objective, impartial position of looking at the business from the outside. You need to evaluate what works well, what opportunities are being missed and what’s hindering growth. This is where we can help.
Expertise, knowledge and proven results that you can trust
With Rachel Tombs’ 15 years’ experience as a Solicitor involved in Business Development at a number of city and regional Firms, combined with our team’s unique industry expertise, we thoroughly understand your market, clients, processes, culture and regulatory framework.
“I met Rachel at one of the Sole Practitioners’ Group events in April 2018 and quickly realised that she could help my legal practice. My one-to-one coaching session with Rachel provided a good opportunity to get an objective, outside opinion in relation to my existing marketing and business plan. As a qualified solicitor, Rachel understood my practice, and the constraints and confidentiality requirements imposed by the law. This was a distinct advantage and Rachel’s coaching on Google reviews, their importance and how to manage them was particularly helpful.”
Robert Newey, Specialist Tax Law Solicitor & Chartered Tax Advisor
A flexible approach
Offering as much or as little support as you need, while working alongside you, we’ll take a detailed look at all areas of your legal practice. By spending time building trust with you and your team, we’ll identify and address your organisation’s strengths, challenges, opportunities and concerns.
- Back to basics
We’ll help you develop a realistic business plan and marketing strategy that takes account of your future ambitions for your Law Firm or Barristers Chambers. We’ll get to know the values, principles and culture that your Practice is founded upon and evaluate how much your staff and management team have bought into it. By exploring who your ideal target clients are, we’ll also uncover who your best clients currently are and which of your services and fee earners are the most profitable.
- Your team
Do your team members understand that they are all central to the success of your Law Firm or Barristers Chambers? If your fee earners don’t have the confidence and skill-set to attract and win new business, network effectively with potential clients and build profitable strategic alliances, we can help. Are your front-of-house staff and fee earners capturing the right data from clients to allow you to measure the return on investment from your marketing activities? If not, we can offer any training that’s required.
- Marketing materials, business literature and your office environment
When it comes to your letterhead, business cards, logo, brand name, signage, leaflets and brochures – what do they say about your Firm or Chambers and do they appeal to your target clients? We’ll review whether your branding and message is consistent in terms of the messages you are sending to the market as well as the fundamentals of colours, banners and fonts. We’ll also review your opening and closing letters, to see if they are in need of an overhaul. For example, are they used to cross-sell your other relevant services? Our eye for detail goes one step further. We know that the external and internal appearance of your office speaks volumes to potential clients. We’ll give an impartial, fresh perspective on what your office environment says about your practice.
- Current and past clients
Do you undertake client surveys and if so, how do you action the feedback that’s given? We can review or implement client surveys for you along with undertaking mystery shopping on your behalf. How good are your staff at cross-referring work and keeping client data up-to-date? If you don’t already keep in contact with your clients via a regular email newsletter, we can help.
- Your website, social media and press relations
Are you proud of how your website looks? Is it accurate, up-to-date, engaging and actively converting visitors into clients? We can provide you with statistics including information about the most popular pages and the terms that are being picked up by various search engines. Engagement on social media should form part of your daily marketing activity and a consistent professional message and image is important. Do all of your staff have LinkedIn profiles that sell the services of your Firm or Chambers?
“In terms of the Business Development support Rachel has given me, I am now far more creative in the ways in which I think about the opportunities that exist for developing new work, and the real proof is that I have already, and continue to, recommend Rachel’s services to others.”
Roger Levitt, Elite Mediator
It’s well worth asking your client ‘brand ambassadors’ to provide you with online reviews. It’s been shown that clients trust reviews from your existing clients equally as much as they would trust a personal recommendation from a friend or family member.
These are just a few examples of the many ways we can help your Firm or Chambers achieve sustainable and reliable growth, an increased market share and a skilled, motivated team.
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