Over 20 years ago, the concept of a ‘buyer persona’ was developed in the marketing world, and it has become a driving principle behind most marketing campaigns. However, as professional services have traditionally lagged behind many other sectors in terms of...
When Orion Legal Marketing parachutes into a law firm or barrister chambers when first appointed, our starting point is often to complete a legal marketing review and see what they are already doing in terms of Marketing & BD. Usually, we find there’s a big annual...
Winning legal marketing strategies for law firms – avoid the ‘cookie cutter’ approach The legal market is a crowded one for law firms of all sizes, so a cookie-cutter approach to your legal marketing strategies is flawed if you want to be the legal...
Law Firm Secret Shopping. Mystery Calls. Market Research. Whatever you call it, it is one of the most practical ways of evaluating the quality of the client experience to benchmark yourself against the competition and see how you can improve so that you convert more...
You’d think that was trite advice, I mean, who wants to be in a hostage situation? But law firms everywhere are paying people to keep them hostage although they often don’t realise until too late… We are often approached by law firms that want to use a new digital...
