Biographies are usually the most frequently visited pages of a law firm website after the homepage. This is where potential clients decide whether or not they will hire you. It is, therefore, crucial to get the details right. We look at 7 tips for creating a standout...
Just like a New Year makeover, a brand refresh can be a makeover for your firm. A new haircut or stylish outfit can transform how a person feels about themselves, and how they are perceived by others. Your brand is no different. At Orion Legal Marketing we are often...
Clients hire individuals rather than law firms, so we look at how lawyers can create an engaging and memorable presence to keep and attract clients. 1. Don’t be generic Everyone knows the importance of a strong online presence, but make sure yours doesn’t sound...
I was honoured to be a sponsor at the inaugural National Paralegal Awards last week and as I sat at my table at The Mayfair, surrounded by 200 attendees from all types and sizes of legal practice it occurred to me how paralegals are helping to reshape the legal...
A guest blog from Brian O’Neill from Client Communications It’s quite sad in these days of modern communications that clients still don’t know what their lawyer can do for them. That’s not the fault of the client. It’s down to the lack of effective communication by...
