Welcome to our Legal Marketing Insights section. Here, you’ll find expert strategies, practical tips, and proven techniques to help law firms enhance their marketing efforts. Whether you’re looking to improve your online presence, attract more clients, or build a stronger brand, our articles provide valuable insights to support your growth and success in the competitive legal market.
Well-placed adverts are a powerful part of marketing a law firm, but it is crucial that the design and copy are spot on. We take a look at how to put together a compelling static advert and what you should be telling the reader about your business. What to include in...
If you commission a new website, you may be offered either an ‘open source’ or a ‘proprietary’ website content management system or CMS. We take a look at both options and points to be wary of when choosing the right CMS for your website. What are open source and...
It is well-established that when people look for a law firm, their search often begins online. Pay Per Click, or PPC, helps businesses get noticed by putting their name in front of potential clients. How does PPC work for solicitors / law firms? PPC is a system of...
Are you looking for the quickest way to get law firm clients through marketing? We take a look at the most effective marketing strategies. Law firm marketing is an essential part of building a successful practice and a long-term plan is highly recommended. Some...
As a legal business, your email marketing list is an incredibly valuable asset. It will consist of individuals with interest in your services, to whom you can make offers, engage in new areas, and suggest ways in which you may be able to help them. Building and...
If you are a lawyer, barrister, mediator or other legal industry expert, your website is a vital link to potential clients. All too often however, this crucial foundation to your marketing is ignored once it is in place. To ensure it performs well in searches and that...
