Legal Marketing For Law Firms & Barristers Chambers

Charles Coleman Solicitors

We have been working with Rachel and her team at Orion Legal Marketing for a while and we highly recommend the services they have to offer. Rachel and her team assist with our needs efficiently and they are good at what they do. We used Orion Legal to re-brand our company and we love the outcome! Thank you for your hard work and we look forward to continue working with you.

Gita Kapoor

Charles Coleman Solicitors

Client: Charles Coleman Solicitors

Category: Website and supporting branded materials

Date: December 2022

Charles Coleman Solicitors, an established Windsor law firm, wanted to refresh its brand to a more contemporary style to reflect the firm’s values and ability to use modern methods to solve client problems, whilst retaining traditional values.

Orion Legal Marketing began by looking at the firm’s existing branding to see what needed updating. We conducted a brainstorming session that would help us develop a positioning platform for the firm which we could extend through all the branded elements. After agreeing on a logo, colour palette, tone of voice and house style for Charles Coleman, we extended those elements across all the firms’ marketing.

We reviewed the firm’s existing website and explained how we could create a new site that was better optimised and had improved navigation and functionality. Key was demonstrating the firm’s use of online tools to enhance the website visitor experience whilst still conveying their personal and attentive approach. Once a website template was agreed upon, we built and developed the website, sourced photography, and wrote the content.

We used imagery on the website that reflected the firm’s location, and so that there was a consistent look and feel across the firm’s portfolio of marketing collateral, we also incorporated this style in supporting materials such as leaflets that summarised the capabilities of the firm. We also produced a suite of stationery.

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