CHARLES COLEMAN SOLICITORS CASE STUDY

SERVICES: BRAND REFRESH

Charles Coleman Solicitors, an established Windsor law firm, decides to refresh its brand to reflect its more contemporary style.

MARKETING & BUSINESS DEVELOPMENT REQUIREMENT

Charles Coleman wanted to update its brand to reflect the firm’s values and ability to use modern methods to solve client problems, whilst retaining traditional values.

HOW ORION LEGAL MARKETING HELPED

Orion Legal Marketing began by looking at the firm’s existing branding to see what needed updating. We conducted a brainstorming session that would help us develop a positioning platform for the firm which we could extend through all the branded elements. After agreeing on a logo, colour palette, tone of voice and house style for Charles Coleman, we extended those elements across all the firms’ marketing.

THE RESULT

We reviewed the firm’s existing website and explained how we could create a new site that was better optimised and had improved navigation and functionality. Key was demonstrating the firm’s use of online tools to enhance the website visitor experience whilst still conveying their personal and attentive approach. Once a website template was agreed upon, we built and developed the website, sourced photography, and wrote the content. The new website was launched in December 2022.

We used imagery on the website that reflected the firm’s location, and so that there was a consistent look and feel across the firm’s portfolio of marketing collateral, we also incorporated this style in supporting materials such as leaflets that summarised the capabilities of the firm. We also produced a suite of stationery items which included business cards, letterhead, compliment slips, corners, and notepads.