Marketing & Business Development Requirement

Our client, MDW Solicitors, had recently launched their family-run practice in Gerrards Cross, Buckinghamshire. MDW Solicitors had created a website, but it lacked engaging content and visuals to showcase their expertise and bring their unique story to life. Specialising in advising clients on Wills, Probate and Lasting Powers of Attorney, MDW Solicitors were keen to find ways to communicate with prospective clients to grow their business.

How Orion Legal Marketing Helped

Orion Legal Marketing gave the MDW Solicitors website a comprehensive audit and review and fed back areas of improvement including visual and technical design elements and written content.

We wrote additional copy for all key areas of the website including Practice Areas and the About Us section, as well as creating a new keyword-rich Home page. The website was redesigned with additional visual elements to create a more engaging, memorable client experience.

Download resources for key practice areas on Wills, Probate and Lasting Powers of Attorney were created and given a prominent place on the website to demonstrate MDW Solicitors’ expertise. Landing pages were designed to enable these client magnets to be used in social media.

We also wrote a series of autoresponder emails to accompany the downloads on the key practice areas, allowing MDW Solicitors to continue to communicate with potential clients after the initial download. Sent over a few weeks, these emails add further information on MDW Solicitors’ services and help to build client relationships for the long term.

The Result

Orion Legal Marketing delivered a vastly improved website for MDW Solicitors which clearly tells their story and promotes their legal services in an engaging way. The website has become an effective online tool to help them generate new business and convert leads into clients. The website now reflects their expertise and their commitment to personal service, at a sensitive time when clients need support to deal with life changes.

The download resources and autoresponder emails enable MDW Solicitors to make a positive first impression on prospective clients and build on this to become a firm of choice for Wills, Probate and Lasting Powers of Attorney.

You can view MDW Solicitors website here