ALISON MCCORMACK CASE STUDY

SERVICES: WEBSITE

Criminal injury specialist Alison McCormack wanted a strong digital platform from which she could launch and grow her legal practice.

MARKETING & BUSINESS DEVELOPMENT REQUIREMENT

Solicitor Alison McCormack wanted to use a marketing and design company that understood the legal sector and a quick Google search showed her that Orion Legal Marketing was a specialist in this area. Alison looked up Orion Legal Marketing founder Rachel Tombs on LinkedIn, saw she was an ex-solicitor and that they both knew numerous people in common from the legal industry, which added to her confidence that Orion Legal Marketing was the right agency for her.

Alison asked Rachel if she could design, build and host a website to help launch her new criminal injury claims practice.

HOW ORION LEGAL MARKETING HELPED

Rachel and the Orion Legal Marketing team advised Alison on the structure of her new website, including the need for clear navigation and calls to action throughout to help generate leads.

The team gave her hints and tips on content and helped her create a website with a personal, accessible and calm composition to appeal to her prospective clients who were often vulnerable.

Orion Legal Marketing worked with Alison to source tranquil and organic images that instilled hope and designed ways to display key information clearly and logically.

THE RESULT

The website was created within a month of the project kicking off and acts as a ‘digital shop window’ for Alison and her legal services. The site ties in well with Alison’s existing social media channels, extending her branding footprint and digital persona.

“The branding, content and tone of my new website tie in really well with my Instagram platform” Alison McCormack, Solicitor