CASE STUDY: ALISON MCCORMACK SOLICITORS
“I am very proud of my website and have had great feedback on it. “Working with Rachel and the Orion Legal Marketing team was easy and straightforward. They understood what I wanted from the outset and quickly made it happen.”
ALISON MCCORMACK CASE STUDY
SERVICES: WEBSITE
Criminal injury specialist Alison McCormack wanted a strong digital platform from which she could launch and grow her legal practice.
MARKETING & BUSINESS DEVELOPMENT REQUIREMENT
Solicitor Alison McCormack wanted to use a marketing and design company that understood the legal sector and a quick Google search showed her that Orion Legal Marketing was a specialist in this area. Alison looked up Orion Legal Marketing founder Rachel Tombs on LinkedIn, saw she was an ex-solicitor and that they both knew numerous people in common from the legal industry, which added to her confidence that Orion Legal Marketing was the right agency for her.
Alison asked Rachel if she could design, build and host a website to help launch her new criminal injury claims practice.
HOW ORION LEGAL MARKETING HELPED
Rachel and the Orion Legal Marketing team advised Alison on the structure of her new website, including the need for clear navigation and calls to action throughout to help generate leads.
The team gave her hints and tips on content and helped her create a website with a personal, accessible and calm composition to appeal to her prospective clients who were often vulnerable.
Orion Legal Marketing worked with Alison to source tranquil and organic images that instilled hope and designed ways to display key information clearly and logically.
THE RESULT
The website was created within a month of the project kicking off and acts as a ‘digital shop window’ for Alison and her legal services. The site ties in well with Alison’s existing social media channels, extending her branding footprint and digital persona.
“The branding, content and tone of my new website tie in really well with my Instagram platform” Alison McCormack, Solicitor
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