CASE STUDY: CORNERSTONE BARRISTERS

CORNERSTONE BARRISTERS CASE STUDY

SERVICES: MARKETING AND BUSINESS DEVELOPMENT CONSULTANCY

Cornerstone Barristers is a leading public law barristers’ chamber. They needed additional marketing resources to support their marketing manager and outsourced this to Orion Legal Marketing.

MARKETING & BUSINESS DEVELOPMENT REQUIREMENT

Cornerstone Barristers is a large and thriving London set.

Their marketing manager was very active with numerous marketing activities, but they needed some additional resources to help progress certain marketing tasks, so they asked Orion Legal Marketing if they could provide this additional capacity.

HOW ORION LEGAL MARKETING HELPED

Orion Legal Marketing worked alongside the Cornerstone clerks and their marketing team for just under two years.

We attended weekly virtual chambers meetings for updates from the clerks on new cases we could help publicise and other marketing tasks, such as designing new marketing materials, promoting events, assisting with award entries, and creating social media posts and e-newsletters.

THE RESULT

Orion Legal Marketing provided Cornerstone with an extension of their marketing team, which was particularly useful during busy periods and over the holiday season.

By working with Cornerstone on a regular basis, we understood their marketing style and the key individuals involved. We could also flex up or down our support and bring in our own specialists to provide flexible access to marketing expertise as and when required.