Insights
Top 7 Law Firm Marketing Strategies for 2023
Continuous marketing is key to ensuring success for law firms. We share our top 7 strategies for increasing your business in 2023. 1. Demonstrate your credibility, authority and capability Potential clients need to know from the minute they land on your website...
Lead magnets for lawyers to attract more clients
If you are running a law firm, barristers’ chambers or other legal business such as mediation, creating lead magnets can be a powerful marketing tool, bringing traffic to your website and helping you to build an email list of individuals who have opted to receive your...
Understanding Google Analytics for your Legal Website
Tracking the contact potential clients have with your website is a crucial part of marketing. By analysing how often users are visiting, what they are looking at, how long they are staying and how they are moving around your website, you can start to understand what...
How to get more positive law firm reviews
Positive law firm reviews can be a huge boost to legal businesses, with potential clients routinely searching online law firm reviews for the best services. If your law firm is competing with others in the area, a good selection of complimentary reviews will help you...
Boost Leads: Compelling Advertising Copy for Lawyers
Well-placed adverts are a powerful part of marketing a law firm, but it is crucial that the design and copy are spot on. We take a look at how to put together a compelling static advert and what you should be telling the reader about your business. What to include in...
Beware of the ‘proprietary platform’ lawyer website design
If you commission a new website, you may be offered either an ‘open source’ or a ‘proprietary’ website content management system or CMS. We take a look at both options and points to be wary of when choosing the right CMS for your website. What are open source and...