Insights
Buyer Persona: Do you know your buyers, do they know you
Over 20 years ago, the concept of a ‘buyer persona’ was developed in the marketing world, and it has become a driving principle behind most marketing campaigns. However, as professional services have traditionally lagged behind many other sectors in terms of...
Legal Marketing Review: Stop Throwing Good Money After Bad
When Orion Legal Marketing parachutes into a law firm or barrister chambers when first appointed, our starting point is often to complete a legal marketing review and see what they are already doing in terms of Marketing & BD.
Don’t Be Beige: Effective Legal Marketing Strategies to Stand Out in a Crowded Market
Discover powerful legal marketing strategies that help your law firm stand out in a saturated market. Don’t settle for beige – transform your brand today.
Law Firm Secret shopping, mystery calls – is it worth it?
Law Firm Secret Shopping. Mystery Calls. Market Research. Whatever you call it, it is one of the most practical ways of evaluating the quality of the client experience to benchmark yourself against the competition and see how you can improve so that you convert more...
Don’t be a hostage.
You’d think that was trite advice, I mean, who wants to be in a hostage situation? But law firms everywhere are paying people to keep them hostage although they often don’t realise until too late… We are often approached by law firms that want to use a new digital...
Top 7 Law Firm Marketing Strategies for 2023
Continuous marketing is key to ensuring success for law firms. We share our top 7 strategies for increasing your business in 2023. 1. Demonstrate your credibility, authority and capability Potential clients need to know from the minute they land on your website...