When Orion Legal Marketing parachutes into a law firm or barrister chambers when first appointed, our starting point is often to complete a legal marketing review and see what they are already doing in terms of Marketing & BD.
Articles
Articles can provide an in-depth view of your expertise and help build the “know, like and trust factor”. We can provide you with a range of practical actions that you can take immediately to better engage with prospective clients and demonstrate your legal insight.
Don’t Be Beige: Effective Legal Marketing Strategies to Stand Out in a Crowded Market
Discover powerful legal marketing strategies that help your law firm stand out in a saturated market. Don’t settle for beige – transform your brand today.
Law Firm Secret shopping, mystery calls – is it worth it?
Law Firm Secret Shopping. Mystery Calls. Market Research. Whatever you call it, it is one of the most practical ways of evaluating the quality of the client experience to benchmark yourself against the competition and see how you can improve so that you convert more...
Top 7 Law Firm Marketing Strategies for 2023
Continuous marketing is key to ensuring success for law firms. We share our top 7 strategies for increasing your business in 2023. 1. Demonstrate your credibility, authority and capability Potential clients need to know from the minute they land on your website...
Lead magnets for lawyers to attract more clients
If you are running a law firm, barristers’ chambers or other legal business such as mediation, creating lead magnets can be a powerful marketing tool, bringing traffic to your website and helping you to build an email list of individuals who have opted to receive your...
Understanding Google Analytics for your Legal Website
Tracking the contact potential clients have with your website is a crucial part of marketing. By analysing how often users are visiting, what they are looking at, how long they are staying and how they are moving around your website, you can start to understand what...