SEO CASE STUDY
A summary of the benefits of SEO for a current client
Between 1st September and 30th November, the client experienced a remarkable improvement in their organic engaged traffic, achieving a 149.6% increase compared to the previous quarter (2nd June to 31st August).
This demonstrates the tangible benefits of a tailored SEO strategy specifically designed for legal practices.
KEY SEO CAMPAIGN RESULTS
Engaged organic traffic (visitors) from search engines:
- 11,491 sessions (1st September – 30th November)
- 4,603 sessions (2nd June – 31st August)
Total increase in engaged sessions: 6,888 sessions
Percentage growth: 149.6%
What is Engaged Organic Traffic?
Engaged organic traffic refers to website visitors who arrive via search engines and actively interact with the site, such as browsing multiple pages, reading content, or spending significant time on the website. This metric is a key indicator of user interest and relevance, reflecting traffic that is more likely to convert into leads or clients
Why Engaged Organic Traffic Matters
Engaged traffic is particularly valuable for businesses such as law firms or Barrister’s Chambers because it represents:
Higher-quality visitors
Increased visibility in Google search results
Greater lead-generation opportunities
How SEO Delivered Results
This success was driven by:
Keyword optimisation
Content improvements
Developing and refining high-value pages to attract and retain users.
Technical SEO enhancements
Improving site performance and user experience to boost engagement.
Improved Rankings for Key Search Terms
In addition to the increase in engaged traffic, the SEO campaign significantly improved the client’s rank positions in Google search results for critical keywords that potential clients frequently search for.
These ranking improvements directly increased the volume of traffic to the website. As a website’s entry moves higher in search results, it becomes more visible to potential clients, increasing the likelihood of clicks and visits. With these improved rankings, the client benefited from a stronger online presence and greater opportunities to connect with prospective clients.
Conclusion
The client’s SEO campaign demonstrates how a structured and data-driven approach can significantly increase engaged organic traffic and improve search rankings. By enhancing visibility in search engines and driving meaningful interactions, the campaign increased traffic and created opportunities for client acquisition.
If you are a legal professional looking to grow your practice and generate more leads, a well-crafted SEO campaign could deliver similar results for your firm.
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