CASE STUDY: PGS LAW

PGS LAW CASE STUDY

SERVICES: BUSINESS DEVELOPMENT

PGS Law is a specialist firm of conveyancing, employment and family solicitors serving the whole of the North East. They needed help in positioning their firm in the market and conveying key messages to their target clients.

MARKETING & BUSINESS DEVELOPMENT REQUIREMENT

PGS Law needed both direction and resource for marketing and BD, and so appointed Orion Legal Marketing on a retainer basis for two years to provide outsourced support.

HOW ORION LEGAL MARKETING HELPED

The Orion Legal Marketing team helped both on a strategic and tactical level, to ensure marketing activities kept momentum. Examples of the work we did included:

• Reviewed client care and closing documentation to ensure they were compliant, elicited client feedback and also promoted related services.
• Advised on SRA requirements regarding price transparency and the publication of diversity data.
• Conducted a website review and wrote content on key service pages and staff profiles to provide clarity.
• Undertook a ‘secret shopping’ exercise to better evaluate the quality of the client experience to benchmark against the competition.
• Reviewed LinkedIn profiles, suggested improvements, and gave training.
• Created strong visual graphics for clients to explain legal processes such as the residential property buying/selling procedures or probate.
• Created banners that could be used to brand social media accounts.
• Created service summary leaflets to send in response to enquiries and at events.

THE RESULT

Whilst working with the partners and staff at PGS Law, we helped them better understand both their existing and target clients and how they might best connect with them to encourage instructions and also cross-sell services. This took the form of both overarching strategy and hands-on support from the specialist members of our team.