CASE STUDY: ERBILLER

ERBILLER CASE STUDY

SERVICES: WEBSITE

Meryl Erbil, Solicitor & Director of London law firm Erbiller, wanted a new website, but past attempts with generalist website agencies had proved unsuccessful. She needed digital marketing advice from specialists who understood the legal environment.

MARKETING & BUSINESS DEVELOPMENT REQUIREMENT

Meryl Erbil had commissioned a website with a generalist agency but was not happy with the results. It felt like they had provided her with an ‘out of the box’ site that did not reflect her practice or her target audience. She was so unhappy with it that, despite the site being paid for, she didn’t feel comfortable making the website live.

Meryl needed marketing advice from someone who understood the legal sector, and was recommended Rachel Tombs by another solicitor who has used Orion Legal Marketing to create their website.

HOW ORION LEGAL MARKETING HELPED

After talking to Meryl to understand what she wished to achieve, the Orion Legal Marketing team explained what they would do to create a website tailored to her needs.

This included drafting a site map of the proposed new site, creating a wireframe for the layout and advising on key elements such as the visitor journey and calls to action. The team then got to work writing optimised copy for the site and sourcing complementary images.

As well as the aesthetic elements of the website, the team provided guidance on compliance issues such as SRA pricing transparency.

THE RESULT

Meryl now has a website that she is proud of and that she feels showcases her dynamic and modern legal practice.

Feedback has been that website visitors like the look of the site and the easy navigation.