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Legal Marketing Insights
Welcome to our Legal Marketing Insights section. Here, you’ll find expert strategies, practical tips, and proven techniques to help law firms enhance their marketing efforts. Whether you’re looking to improve your online presence, attract more clients, or build a stronger brand, our articles provide valuable insights to support your growth and success in the competitive legal market.
Law Firm Secret shopping, mystery calls – is it worth it?
Law Firm Secret Shopping. Mystery Calls. Market Research. Whatever you call it, it is one of the most practical ways of evaluating the quality of the client experience to benchmark yourself against the competition and see how you can improve so that you convert more...
Top 7 Law Firm Marketing Strategies for 2023
Continuous marketing is key to ensuring success for law firms. We share our top 7 strategies for increasing your business in 2023. 1. Demonstrate your credibility, authority and capability Potential clients need to know from the minute they land on your website...
Lead magnets for lawyers to attract more clients
If you are running a law firm, barristers’ chambers or other legal business such as mediation, creating lead magnets can be a powerful marketing tool, bringing traffic to your website and helping you to build an email list of individuals who have opted to receive your...
Understanding Google Analytics for your Legal Website
Tracking the contact potential clients have with your website is a crucial part of marketing. By analysing how often users are visiting, what they are looking at, how long they are staying and how they are moving around your website, you can start to understand what...
How to get more positive law firm reviews
Positive law firm reviews can be a huge boost to legal businesses, with potential clients routinely searching online law firm reviews for the best services. If your law firm is competing with others in the area, a good selection of complimentary reviews will help you...