SEO for solicitors is the cornerstone of a successful marketing strategy. With more people searching for legal services online, solicitors, barristers, and lawyers must ensure their firm stands out in search engine results. The majority of people turn to the Internet...
The legal industry, especially for barristers and their chambers, has experienced a transformation in how it approaches business development. Long gone are the days when barristers could solely rely on word-of-mouth or a strong reputation to bring in work. The...
Having a strong, well-crafted lawyer profile is crucial for attracting new clients. Yet, many lawyers struggle to showcase their skills and expertise effectively. This hesitation can result in missed opportunities, leaving potential clients unaware of the true value...
Over 20 years ago, the concept of a ‘buyer persona’ was developed in the marketing world, and it has become a driving principle behind most marketing campaigns. However, as professional services have traditionally lagged behind many other sectors in terms of...
When Orion Legal Marketing parachutes into a law firm or barrister chambers when first appointed, our starting point is often to complete a legal marketing review and see what they are already doing in terms of Marketing & BD. Usually, we find there’s a big annual...
