Creating the right first impression of your legal practice
Our web design experts create effective, bespoke websites that tell the unique story of your Firm or Practice, and each website is designed to convert online visitors into long-term, profitable clients.
Website design for lawyers
As Legal Marketing Experts, we understand the unique relationship that you enjoy with your clients and we know how to use your website to communicate everything that you have to offer. Your website can be used to reassure prospective clients and build up trust in your ability to support a client through a potentially stressful and challenging situation.
Just as the legal sector is constantly evolving, so is website design. What was best practice five – or even three years ago, might well be out-of-date today? In order to keep pace, your website needs to be living and thriving, which means it must be regularly updated and refreshed.
Website design that reflects your firm’s personality
Whether it’s a complete rebuild of your existing website or more of a gentle overhaul, we’ll start by getting to know you and your Law Firm or Barristers Chambers properly:
- What makes your Law Practice unique?
- Why should prospective clients choose you above others?
- What services do you offer?
- Why should clients trust you to represent them?
Your website is your online office – it’s a virtual introduction to your Legal Practice. You need to use it to convince prospective clients to pick up the phone and get in touch to discuss their case with you.
We’ll work with you to establish your key messages and identify your ideal target audience. Our design experts will develop a customised website that reflects your Firm’s unique culture and personality. We will demonstrate your skills, expertise and anything else that makes your Firm different.
With our combined 40 years’ in-house legal and marketing experience, we know what works in relation to legal websites, and what doesn’t. We’ll use the right language, images, layout and tools to ensure that visitors enjoy a seamless journey around your website and go on to convert into paying clients. Your visitors will be able to navigate your website quickly and effectively in order to find the information that they need about the services you provide.
Website design for a wide variety of Practice areas
As a team of Legal Marketing Experts who work solely within the legal sector, we have the technical expertise to create websites across a wide variety of legal services, including: clinical negligence, corporate and commercial law, employment law, family law, maritime law, mediation services, personal injury, professional negligence, residential and commercial conveyancing, Wills and probate.
Search engine optimisation built-in
To be truly effective, your website has to not only look good to your audience and portray the right message – it also needs to appeal to search engines as well.
We offer a bespoke website design service using the content management system WordPress, with the latest search engine optimisation (SEO) built in as standard. We’ll research the keywords that your competitors are using, and the most popular phrases that prospective clients are typing into web searches. We can suggest innovative ways to weave SEO into your website, your videos and your social media pages to ensure all of your online marketing is working together to promote your Firm or Chambers.
Responsive and mobile friendly
The mobile-friendliness of your website is a key factor in your Google search engine ranking. If your website is not mobile responsive, you are not offering your website visitors a quality user experience.
It’s not just about mobile though. Tablets have an important role to play, as do desktop computers and laptops. Your website needs to cater for all devices, offering a browsing experience that is suitable for everyone. Our web design experts use the latest responsive templates to ensure that your message is correctly displayed across all different types of media.
Complete Content Management Systems (CMS)
We put you in control of your website, with content management systems that are simple and easy to use. You can keep your website up-to-date with industry and staff changes. You can also publish regular blogs and promote events that you are hosting or attending.
Reliable Website Hosting services
We can arrange website hosting on your behalf using trusted providers. We will assess your needs for hosting space, taking account of your future growth and we will recommend suitable packages. Your site’s speed is another key factor for your Google search engine ranking, so getting expert advice on the right hosting choice is vital.
Driving traffic using Pay-Per-Click (PPC) Advertising
PPC is a cost-effective way of increasing visits to your website. Whether it be through search engines such as Google or Social Media sites such as Facebook, the benefit of PPC is that you only pay when someone actually clicks on your advert. As legal marketing experts, we will design and produce advertisements that will engage the attention of your target clients and encourage them to click through to your website.
Delivering results and generating leads
Like any marketing tool, you need to be able to monitor the effectiveness of your website. Our website designers include Google Analytics as standard, enabling you to access a huge amount of information about your website’s users, including:
- Their location
- Where they came to your website from
- The pages they looked at
- What device they used (mobile, desktop etc)
- Which of your blog posts were the most engaging and popular
You can then use this information to inform decisions about your website’s future development and cater to your prospective clients’ needs.
Our talented designers will ensure that the style of your website is consistent with your other marketing communications, helping you to create a recognisable legal brand that your prospective clients can start to know, like and trust.