Winning marketing strategies for law firms – avoid the ‘cookie cutter’ approach
The legal market is a crowded one for law firms of all sizes, so a cookie-cutter approach to your marketing is flawed if you want to be the legal provider of choice in your area. It is usually a waste of time, money and effort and delivers very little in the way of results.
There is no one-size-fits-all approach. Every law firm is unique, with its own values, client care, tone of voice, approach and expertise. Your target audience will vary based on your business plan, resources and expertise. If you want to fulfil your objectives, your marketing should resonate with those audiences and appeal to their specific needs and wants.
Marketing that is not tailored can come across as inauthentic and bland and can actually make your law firm blend into the background, rather than stand out. For example, some marketing agencies use ‘website templates’ and end up creating sites that look like all of their other law firm clients. To a website visitor of one of these sites, there is nothing to put that law firm on the top of the pile.
You want to be memorable, not instantly forgotten. You need to provide a first impression that exemplifies what you want your audience to think of when they hear your law firm’s name.
How we can help
Orion Legal Marketing works for law firms all over England and Wales, and we guarantee you that none of our client’s branding, websites, or digital campaigns looks the same. We get to know our clients, their legal business, their target market and what they are trying to achieve, so we can deliver the perfect solution that is unique to them.
So don’t be beige. Be different.
If you would like to discuss how we can help you, ring us on 0118 380 5980, email us at enquiries@orionlegalmarketing.co.uk or fill in our CONTACT FORM to see how we can make sure your branding, website, e-marketing, social media and collateral, attract, engage and retain more of your ideal clients.
