Target the right audience on twitter
Engage with your existing and potential clients on a daily basis and you’ll soon become known for being an important source of legal information.
When, in a historic ruling in 1986, the Law Society of England and Wales first permitted lawyers to advertise, no-one could have predicted the impact of the internet and the rise of social media. Just over thirty years later, over 1 billion users log-in to Facebook every day and almost 8,000 tweets are posted every second on Twitter. To begin with, platforms like Twitter were predominantly used for social purposes, but this is not the case anymore. They provide invaluable opportunities for all organisations – including Sole Practitioners, small to medium sized Law Firms, Barristers, and Mediators.
Build trust on Twitter
Social media is all about interaction and Twitter allows you to have a “real time” dialogue with existing and potential clients. Individuals aren’t just on Twitter in order to follow what celebrities are doing, or to comment on their favourite latest TV programme. Twitter users are looking for services and products to buy and they want to be well-informed.
Did you know?
- 66% of Twitter users have discovered a new business on the platform
- 93% plan to buy from the businesses they follow
- 69% have already bought from a business because of Twitter
Make the right first impression
When going to a networking meeting, do you take the time to make sure you are presenting yourself and your Legal Practice in the best light? Your Twitter profile should be approached in the same way. You need a complete, professional profile that clearly signposts your website and includes carefully chosen keywords that your prospective clients are searching for. A friendly, professional photograph is vital for a personal Twitter profile, and a team photograph can add real value to a company Twitter page. People still buy from people, despite the advance of social media, so you must ensure that you demonstrate your human side.
Share the right content
On a regular basis, you need to tweet relevant and high-quality content so you swiftly become known as an important source of legal information. You could include articles that discuss significant legal developments and useful ‘how to’ guides that explain specific legal processes, highlighting content from your blogs or website. You can also share personal stories such as any charitable causes that you are involved with and interesting information about the highly experienced team you work with.
Build the right relationships
Your reputation will grow if you tweet regularly and if you’re responsive. Commenting on other people’s tweets and sharing your knowledge is vital. By using tools such as Twitter lists you can easily stay in touch with existing clients, as well as key referral sources. Twitter allows you to build relationships that go beyond your usual offline meetings. You might not see a client or contact every day, but you can interact with them on Twitter. You can also nurture relationships with media contacts and professional bodies, enhancing your profile and sourcing new PR opportunities.
Outsource to social media experts dedicated to the legal sector
Creating and managing an effective Twitter presence will deliver real results for your Law Firm or Barristers’ Chambers, but it is hugely time-consuming. With our combined 20 years’ in-house legal and marketing expertise, we understand the culture, processes, and challenges you face, but we also know a range of expert marketing techniques that can make an enormous difference.
While you focus on fee-earning, our Twitter marketing experts will:
- Find interesting, relevant content in the form of articles, case reports, discussions etc. that are all related to your subject area
- Source engaging images to complement our posts
- Share information about your Legal Practice, including case studies and client testimonials
- Keep your audience up-to-date with changes that are taking place in the legal sector
- Promote your blog posts
- Regularly report back to you on levels of engagement and suggested next steps
Twitter’s influence and popularity means that as a proactive legal professional you can’t afford to ignore it. Our social media experts will work with you to ensure you have an effective Twitter presence that delivers new enquiries into your Law Firm or Barristers’ Chambers.