Secret Shopping. Mystery Calls. Market Research. Whatever you call it, it is one of the most practical ways of evaluating the quality of the client experience to benchmark yourself against the competition and see how you can improve so that you convert more leads. We do these for clients, contacting their own firms as well…
Continuous marketing is key to ensuring success for law firms. We share our top 7 strategies for increasing your business in 2023. 1. Demonstrate your credibility, authority and capability Potential clients need to know from the minute they land on your website that you have the expertise they are looking for. Your website needs to…
Positive reviews can be a huge boost to legal businesses, with potential clients routinely searching online for the best services. If your law firm is competing with others in the area, a good selection of complimentary reviews will help you stand out and be the obvious choice. Google reviews Google reviews will appear next to…
If you commission a new website, you may be offered either an ‘open source’ or a ‘proprietary’ website content management system or CMS. We take a look at both options and points to be wary of when choosing the right CMS for your website. What are open source and proprietary platforms? Open-source platforms If the…
Are you looking for the quickest way to get law firm clients through marketing? We take a look at the most effective marketing strategies. Law firm marketing is an essential part of building a successful practice and a long-term plan is highly recommended. Some marketing activities are faster and more effective than others and for…
Barristers’ chambers are increasingly paying attention to ….
Marketing is a vital part of running a successful business as a sole practitioner, but with a law practice to set up and run, finding the time to market effectively can be difficult. We take a look at the essentials and consider how adequate marketing can be fitted into a busy schedule. Your legal sole…
A guest blog from Brian O’Neill from Client Communications
Absolutely! Worldwide, Facebook now has 1.79 billion active users every month, who check their feeds on an extremely regular basis. Facebook for business works better for some areas of law than others, particularly when it involves marketing to consumers. Without a doubt, when it comes to social media for lawyers, you require a carefully thought…