Drive traffic to your website
Our team of legal marketing experts can deliver effective pay-per-click advertising campaigns that will increase the number of visitors to your website and help drive new enquiries into your Law Firm or Chambers.
Pay-per-click advertising for lawyers
Whether we’re advertising on Google, Bing or Yahoo, the benefit of PPC is that you only pay when someone actually clicks on your advert. PPC often delivers a high return on investment, particularly across niche legal practice areas.
We understand the challenges involved in marketing legal services to an online audience. We know what works when it comes to PPC and what doesn’t. We will analyse and define your core target clients and we will take the time to understand your services and the unique selling points of your practice. We will then use this information to design and produce advertisements that will capture the attention of your specific target clients and encourage them to make contact with you.
Getting ahead on Google
Google is the biggest search engine in the world, accounting for 74% of all internet searches (Source: NetMarketShare). It is one of the first places your prospective clients will look when searching for legal services. Investing in your website to improve your search engine ranking (SEO) will pay dividends, but this can take time. Using Google Adwords delivers immediate results, ensuring that your Firm or Practice is listed as one of the first results when someone searches for your services. Because of this, PPC can quickly place you head and shoulders above your competition.
We’ll research the keywords that your competitors are using, alongside the most popular phrases that prospective clients are typing into web searches. We will then design and manage your professional PPC campaign. Poorly targeted campaigns that use ineffective adverts will only drain your marketing budget. We will ensure that every penny of your budget counts and delivers maximum value for your practice.
- Keywords are the words that people type into Google when looking for your services. Some keywords are hugely competitive and expensive. But the more specific you can be, the more likely you are to reach those prospective clients who really need your services. We use a range of analytical tools to review not just the most popular search terms, but those terms that will actually deliver the greatest number of new enquiries into your Law Firm or Barristers Chambers.
- Targeting the right audience means ensuring that only those individuals who actually need your services see your advert. Using Google Adwords, we can select individuals based on their location as well as their interests. For example, individuals who are interested in purchasing a new home would be the perfect target audience for residential conveyancing services.
- Testing different keywords and adverts enables us to save you time and money. We provide in-depth reporting so you can see where every single penny of your campaign budget has been spent.
What is Remarketing?
Have you ever visited a website and then noticed that adverts for the same company pop-up after you have left? Remarketing will show adverts to those individuals who have previously visited your website. When someone leaves your website, remarketing can help you to reconnect with them by displaying relevant adverts that are related to your services.
The world of PPC advertising is complex and can be hugely time-consuming. While you focus on fee-earning, our team of legal marketing experts will ensure that new enquiries are delivered to your door, ensuring that you always stay one step ahead of the competition.