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CLAIRE JONES LL.B. (HONS)
LEGAL COPYWRITER
Claire is an experienced legal marketing and content writer, specialising in creating legal copy for the last 15 years. Before focusing her career on writing, Claire worked as a property specialist in law firms for almost a decade, including a top-50 law firm. She writes high value and relevant content for law firms, including web pages, guides, blog posts, and long-form pieces that provide value to the reader and help build brand loyalty. As a former lawyer with an honours degree in law, her research is meticulous and deadlines are always met.
The Latest Legal Marketing Insights
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Barrister Marketing – Why you need a Barrister Marketing Consultant
The legal industry, especially for barristers and their chambers, has experienced a transformation in how it approaches business development. Long gone are the days when barristers could solely rely on word-of-mouth or a strong reputation to bring in work. The...
How to write a perfect Lawyer Profile – are you hiding your light under a bushel?
Having a strong, well-crafted lawyer profile is crucial for attracting new clients. Yet, many lawyers struggle to showcase their skills and expertise effectively. This hesitation can result in missed opportunities, leaving potential clients unaware of the true value...
If you don’t know your buyers, they probably don’t know you
Over 20 years ago, the concept of a ‘buyer persona’ was developed in the marketing world, and it has become a driving principle behind most marketing campaigns. However, as professional services have traditionally lagged behind many other sectors in terms of...