Locate prospective clients on LinkedIn
Find and engage with new prospective clients on the world’s largest professional social networking platform.
LinkedIn has a mission, and it is to connect the world’s professionals in order to help make them more productive and successful. LinkedIn has more than 546 million users across 200 countries and territories worldwide, with over 24 million users here in the UK. That’s a vast number of potential clients for your Law Firm or Barristers Chambers. LinkedIn is without doubt the most effective and respected social media platform for law firms and legal professionals. It allows you to connect and collaborate with your peers, keep in touch with your existing and new clients, and build up a strategic referral network that can deliver a steady stream of new enquiries into your practice.
Justin Sadler, Partner/ Solicitor, Barrett & Co Solicitors
Engage with prospective clients
Could some of your LinkedIn connections become future clients of yours? Yes, they could. Your LinkedIn profile is an advertisement for your business. Written correctly, it will demonstrate your expertise, position you as a leader in your field and encourage prospective clients to trust you with their next legal issue.
As legal marketing experts, we know the right keywords to use within your profile to ensure that potential clients find you. We also know how to effectively use text, images, photographs and videos to help you stand out from your competitors.
Following my training session with Rachel, I am much more prepared to express my views and share my opinions with my connections. Up until that point, I hadn’t really recognised the power and strength of LinkedIn.”
Roger Levitt, Elite Mediator
Highlight your firm’s expertise
Company Pages and LinkedIn Pulse articles allow you to demonstrate your firm’s unique value and expertise. You can comment on articles that discuss the latest changes within your industry and bring your connections up-to-speed on everything they need to know. You can also highlight any blogs you have written and direct readers to a particular page of your website.
You can now post live videos directly into LinkedIn. This is an excellent tool for Law Firms and Chambers, as it helps you to engage potential clients and build that all-important know, like and trust factor.
Cynthia McFarlane, Barrister and Mediator
Share the human side of your practice
Traditionally, some legal professionals have been seen as aloof, unapproachable and expensive. LinkedIn allows you to change that. Through the use of regular articles and posts on your LinkedIn profile, you can share the human aspect of your Law Firm or Barristers Chambers. You can demonstrate that you care about the issues that your clients face, and show that you are committed to delivering the highest levels of service possible.
Recommendations on your LinkedIn profile help to build trust in the minds of potential new clients. While you focus on fee-earning, our LinkedIn experts You can request recommendations on your behalf from satisfied clients, peers and other professionals within your network, helping to build up your credibility.
LinkedIn training tailored to the legal sector
LinkedIn is a powerful tool for legal professionals, but to succeed you need the right skills. Our training courses give you the knowledge and confidence you need to use LinkedIn to attract new clients and grow your firm. We deliver training on a one-to-one or group basis in a setting to suit you, covering among many things:
- The art of Social Selling
- The perfect LinkedIn Profile
- The networking potential of Groups
- Why recommendations and endorsements matter
- The value of Company Pages
- How to write an effective LinkedIn blog
All of the training we do is centred on the legal sector and the particular challenges you face. We will give effective, tried-and-tested advice, insight, hints and tips that you can implement immediately in order to start seeing results.
With our bespoke training packages, we’ll work to your timeframes and we’ll only cover topics that are of interest and of value to you and the particular legal sector you operate in. We offer ongoing monthly reviews and a full support package if required.
“I met Rachel at one of the Sole Practitioners’ Group events in April 2018 and quickly realised that she could help my legal practice. A few days later, I attended one of Rachel’s LinkedIn training courses, followed by a one-to-one coaching session that focussed on legal marketing and business development. I also engaged Rachel to create a professional LinkedIn profile for me which has given me the confidence to connect with people, knowing that my profile clearly represents what I can offer. I am now far more familiar with LinkedIn and how to use the platform for blogging and background research before meeting someone for the first time.”
Robert Newey, Specialist Tax Law Solicitor & Chartered Tax Advisor
As a proactive legal practice, you need to be where your clients are, and this includes LinkedIn. We can help ensure that the time you spend on LinkedIn delivers tangible returns in the form of new enquiries into your Law Firm or Barristers Chambers.