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De Caro & Kaplen LLP Case Study

Services: LinkedIn Profile Writing and Content Creation

“Orion Legal Marketing helped develop a LinkedIn strategy and road map on which to create an online platform for our business.”

Michael V. Kaplen

De Caro & Kaplen

A niche New York-based litigation law firm, specialising in helping clients suffering from traumatic brain injuries, wanted to harness the power of LinkedIn to build awareness of its unique offering, differentiate itself online and generate instructions.

Marketing & Business Development Requirement

We are a personal injury law firm with a practice that focuses on representing victims of brain trauma. Many people did not realise that we, and our in-depth legal expertise existed, to their detriment.

We realised that we did not understand LinkedIn as a social media platform and we needed someone with a specialist skillset to accomplish our goals.

I read a Rachel Tombs posting on LinkedIn and reached out to her for a dialogue. She responded immediately and it was obvious that she has great knowledge of both social media and the law. She understood our practice and what we needed to accomplish as attorneys.

How Orion Legal Marketing Helped

Orion Legal Marketing helped us develop a LinkedIn strategy and road map on which to create an online platform for our business.

We now have a considered approach to LinkedIn, with regular planning with Rachel and her team, to enable our firm to create and design a regular series of content posts related to our industry that helps us create awareness of the firm and get engagement with our target markets.

The Result

Now we can educate and target professionals in the medical industry, other legal firms, and related sectors all at the same time but ensuring our content is timely and relevant to them.

Even now during the Coronavirus pandemic, while working remotely we have been able to rapidly respond to reflect the new environment in which we find ourselves.

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