Attract website visitors from online search engines
Our legal marketing experts will help you to optimise your website, ensuring that prospective clients find you before they find your competitors.
Search engine optimisation (SEO) for lawyers
Having a good-looking website isn’t enough. To generate new enquiries from the web, your website has to not only look great and communicate the right message to your prospective clients – it needs to appeal to search engines as well.
Historically, SEO was a reasonably quick fix. You could pack your website with the right keywords and pick up lots of external links from anywhere. But Google got wise to that. Today, people suspect that there are over 200 different factors that Google takes into account when deciding where to rank your website for a particular search. Staying ahead of the ‘SEO game’ is hugely time-consuming and requires specialist expertise.
While you focus on fee-earning, our search engine optimisation experts will focus on:
Above all, Google wants to be able to provide the information that people want. The more information you have on your website, the more Google likes it. The more well-written, regularly updated, relevant, insightful and engaging the information is, the more Google will want to direct users to your website. Our dedicated legal marketing team can write regular blogs that focus on a wide range of legal topics, in order to demonstrate your expertise and highlight the unique nature of your Firm or Practice. We can create downloads, eBooks and resource guides, and ensure that your website is regularly updated and continuing to provide visitors with the information they are searching for.
We’ll research the keywords that your competitors are using and we’ll identify the most popular phrases that prospective clients type into web searches. Our team will ensure that these keywords are included within the relevant pages of your website, in your website’s page titles, in your social media profiles and across all aspects of your online marketing.
- Local vs national SEO
If you are a general legal practice and the vast majority of your clients come from the local area, then you need to focus on local SEO. This means using the name of your town or city within your website and in all of your online communications, associating yourself closely with your geographical location. If you specialise in a particular area of law, with clients coming to you from all over the country, your SEO should focus on your specific areas of expertise.
- Link building
Developing high-quality links to and from your website tells Google that other people are interested in what you do. This increases your authority online. Links can be created by publishing articles on industry websites, speaking at events, being featured in the local press or being listed in online directories, to name just a few. Our team will produce relevant content and work with respected, credible websites to provide the high-quality links you need.
- Mobile friendly
The mobile-friendliness of your website is a key factor in your Google search engine ranking. It’s not just about being mobile responsive though. Tablets have an important role to play, as do desktop computers and laptops. Your website needs to cater for all devices, offering a browsing experience that is suitable for everyone. Our legal SEO experts will review your existing website design and recommend the latest responsive templates, in order to ensure that your pages are correctly displayed across different devices.
- Technical improvements
Did you know that even the time it takes to load your website page can affect your Google ranking? We use tried-and-tested techniques to compress the content within your website so pages load quickly and visitors can easily navigate to the content they want. We identify and repair any broken links, and we will confirm if you have the right internal link structure in place. We will re-write your page titles and descriptions and ensure that anyone who is looking for your service finds your website.
- Social media
Developing an active social media presence is an effective way to attract new clients and build that all-important know, like and trust factor for your Law Firm or Barristers Chambers. But it can also help with your SEO too by providing high-quality links back to your website. Our social media experts can create and post relevant content on your behalf, and engage with your followers and connections, building a consistent online presence and demonstrating your expertise to Google.
Delivering real results
SEO isn’t just about getting you on the first page of Google. It is about putting your website visitors first and creating a high-quality online experience that converts visitors into paying clients. It is about marketing your legal services to real people with real legal concerns.
Working exclusively with Law Firms, Barristers Chambers and Mediators, our legal SEO experts will focus on the things that really matter. With our team’s combined 40 years’ in-house legal and marketing experience, we understand the particular challenges of marketing a law firm today. We will work alongside you to ensure that you stay one step ahead of the competition.
We offer a free SEO audit for your existing website, in which we will identify key areas for improvement. Simple steps can make a big difference so contact us today and start generating new enquiries for your Legal Practice.