How to create the most eye-catching and compelling advert design and copy for lawyers
Well-placed adverts are a powerful part of marketing a law firm, but…
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PAY PER CLICK ADVERTISING (PPC) FOR LAW FIRMS AND BARRISTERS CHAMBERS
PPC allows you to directly target your ideal clients and drive them to your law firm’s website. By advertising on key search engines such as Google and Bing, you can reach out to prospective clients and help them discover your legal practice.
The huge benefit of PPC advertising is that it is highly targeted. You can choose exactly the search terms that you want to appear for or the specific types of people that you want to advertise your services to. As a local solicitors firm, you can target local clients using terms such as ‘Immigration Lawyer Manchester’ or ‘Family law solicitors in Guildford’. You only pay when someone actually clicks on your advert, so you know they are already interested in what your legal practice has to offer.
Specialist PPC Services for Legal Practices
Every successful PPC campaign starts with a thorough analysis of your law firm. Our legal marketing experts will take the time to understand what makes your legal practice unique and what you want to achieve from your PPC campaign. We will encourage you to be as specific as possible about your objectives and the types of clients you want to target to maximise the return on your investment.
Our in-house team complete extensive keyword research. By reviewing your competitors and looking at the volume and competitiveness of different search terms we will present you with a recommended budget and keyword plan.
PPC advert design is critical. With only a few words to communicate a compelling message, we’ll use the right language to capture your prospective client’s attention and give them a compelling reason to click and find out more.
Once everything is approved, we will build and run your campaign, regularly analysing the data and optimising for maximum results. This includes bid optimisations, A/B testing, search query reports & strategic actions, as well as looking for areas to improve results from attribution analysis. You will benefit from real-time reports with KPI data including clicks (website visits), impressions (how many times your ads have been viewed), conversions (how many times you have been contacted) and assisted conversions (how paid ads helped towards a conversion or new client).
Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.
Whether you are totally new to Pay-Per-Click ads or want to improve the results from your existing campaign, our legal PPC experts can help.
Google Ads for Law Firms
Google is the biggest search engine in the world, processing trillions of searches every day. Your prospective clients are highly likely to be using Google to search for legal assistance. Google Ads can help make sure they find your legal firm in their search.
On-page search engine optimisation can help, but paid advertising like Google Adwords can get your law firm or barristers chambers to the top of the search page fast and deliver instant client enquiries.
Using our fully certified Google and Bing Partners, we manage highly successful campaigns for law firms, solicitors, mediators and barristers in personal and business legal practice areas, including commercial law, personal injury, family law, immigration, professional negligence, medical negligence etc.
Tracking conversions allows us to assess the return on advertising spend (ROAS) or ROI. We can also use Smart Bidding strategies that help align campaigns according to your business goals. Optimised ads deliver more customer activity, which means more cases for your legal practice.
Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.
Our Google-certified Partners are regularly monitored by Google to ensure we are getting the most out of AdWords for our clients.
Paid Search
Google Ads is undoubtedly the largest PPC platform in the world. But it isn’t the only option. Bing and other search engines also generate search traffic for legal practices. But just like Google search, appearing at the top of Bing or other searches isn’t easy. Using Paid Search on Bing, you can reach new clients searching for your services and expand your business growth. You are totally in control, as you can set maximum daily or lifetime budgets, so you know exactly what you are committing to.
Using the same rigorous process, our PPC experts will understand your law firm/barristers chambers, your specialist services and your target clients. We will create search adverts that appeal to the right audience and help convert their interest into new enquiries for your practice.
Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.
Paid search is highly effective for both local and national legal practices, enabling you to target specific practice areas.
Keyword Research
The right keywords are at the heart of every successful Pay-Per-Click campaign for law firms. If you use the wrong keywords you could end up wasting a lot of money. Forget to exclude certain keywords, and your campaign might be set to fail before it has even started. Making just slight adjustments can optimise your spending from a broad and expensive keyword to a much more cost-effective search term.
By using tools such as Google Keyword Planner we can uncover the search terms that don’t just have the highest volume or the lowest cost per click. We will identify and recommend the search terms with the best chance of success for the least possible cost, giving you the maximum return on investment.
Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.
Using negative keywords we can ensure your budget isn’t wasted on generating the wrong website traffic.
Pay-per-Click Campaign Reviews
Is your existing PPC campaign delivering the best results for your law firm or chambers?
If you are already running a paid ads campaign, you should be asking yourself this question regularly. Google moves fast. The keywords that yielded a good return on investment last year may be much more competitive now. In our campaign review, we will look at your existing PPC campaign and identify areas for better targeting to deliver even more client enquiries to your law firm or chambers. With a deep understanding of the highly competitive legal market and a proven track record in helping law firms/chambers transform their online marketing, we can ensure you stay one step ahead of your competition.
Contact us by either completing the form below or call us on 0118 380 5980 for an example of our comprehensive reports.
Sometimes even the smallest tweaks to your campaign can save you thousands and deliver a significant increase in client enquiries.
Landing Pages for PPC
PPC is a fantastic marketing tool for lawyers, barristers, solicitors and mediators, but its success depends on your website. Your Google Ad might be perfectly targeted and expertly written, but if it sends your prospective client to a website that doesn’t include a clear call-to-action or provide the information they need then your marketing investment is being wasted.
Working exclusively in the legal sector, our team of digital marketing experts use the right navigation, language, images and tools to ensure your online visitors convert into paying clients. Whether creating standalone leading pages or redeveloping your entire website, we use effective website design to help drive new enquiries into your law firm, mediation practice or chambers.
We create bespoke legal websites which are fully responsive and secure, with basic SEO built-in.
Our Approach
Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.
Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients.
Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.
At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.
You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.
Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.
Once that is agreed we will commence work on your project.
We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.
At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.
Unlike some legal marketing agencies, we won’t just take the money and run.
We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.
- Discover
Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.
At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.
You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.
- Define & Develop
Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.
Once that is agreed we will commence work on your project.
We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.
- Deliver
At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.
Unlike some legal marketing agencies, we won’t just take the money and run.
We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.
Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers – let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.
With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.
Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.
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