Legal Marketing For Law Firms & Barristers Chambers

PPC For Law Firms


PPC allows you to directly target your ideal clients and drive them to your law firm’s website. By advertising on key search engines such as Google and Bing, you can reach out to prospective clients and help them discover your legal practice.

The huge benefit of PPC advertising is that it is highly targeted. You can choose exactly the search terms that you want to appear for or the specific types of people that you want to advertise your services to. As a local solicitors firm, you can target local clients using terms such as ‘Immigration Lawyer Manchester’ or ‘Family law solicitors in Guildford’. You only pay when someone actually clicks on your advert, so you know they are already interested in what your legal practice has to offer.


The right keywords are at the heart of every successful Pay-Per-Click campaign for law firms. If you use the wrong keywords you could end up wasting a lot of money. Forget to exclude certain keywords, and your campaign might be set to fail before it has even started. Making just slight adjustments can optimise your spending from a broad and expensive keyword to a much more cost-effective search term.

By using tools such as Google Keyword Planner we can uncover the search terms that don’t just have the highest volume or the lowest cost per click. We will identify and recommend the search terms with the best chance of success for the least possible cost, giving you the maximum return on investment.

Using negative keywords we can ensure your budget isn’t wasted on generating the wrong website traffic.


Is your existing PPC campaign delivering the best results for your law firm or chambers?

If you are already running a paid ads campaign, you should be asking yourself this question regularly. Google moves fast. The keywords that yielded a good return on investment last year may be much more competitive now. In our campaign review, we will look at your existing PPC campaign and identify areas for better targeting to deliver even more client enquiries to your law firm or chambers. With a deep understanding of the highly competitive legal market and a proven track record in helping law firms/chambers transform their online marketing, we can ensure you stay one step ahead of your competition.

Sometimes even the smallest tweaks to your campaign can save you thousands and deliver a significant increase in client enquiries.


PPC is a fantastic marketing tool for lawyers, barristers, solicitors and mediators, but its success depends on your website. Your Google Ad might be perfectly targeted and expertly written, but if it sends your prospective client to a website that doesn’t include a clear call-to-action or provide the information they need then your marketing investment is being wasted.

Working exclusively in the legal sector, our team of digital marketing experts use the right navigation, language, images and tools to ensure your online visitors convert into paying clients. Whether creating standalone leading pages or redeveloping your entire website, we use effective website design to help drive new enquiries into your law firm, mediation practice or chambers.

Find out more about our law firm website design services

We create bespoke legal websites which are fully responsive and secure, with basic SEO built-in.

Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients


Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.


Define & Develop

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.


At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers - let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

The Latest Legal Marketing Insights

Read all of our latest Legal Marketing Insights here

Don’t be beige…

Don’t be beige…

Winning marketing strategies for law firms - avoid the 'cookie cutter' approach The legal market is a crowded one for law firms of all sizes, so a cookie-cutter approach to your marketing is flawed if you want to be the legal provider of choice in your area. It is...

read more
Don’t be a hostage.

Don’t be a hostage.

You’d think that was trite advice, I mean, who wants to be in a hostage situation? But law firms everywhere are paying people to keep them hostage although they often don’t realise until too late… We are often approached by law firms that want to use a new digital...

read more

Make an Enquiry

Enquiry Form

Please use the "Your Message" box to provide details of your enquiry.