Orion Legal Marketing Academy

Don’t Miss Out! Earlybird/Discounted offers.

We hope to launch the Orion Legal Marketing Academy shortly and if you sign up to our email alerts you will be the first to know of our early-bird offers and discounts on this membership scheme/courses.

Ensure you know when new courses, resources, and insights are added to the Academy so you can stay up to date on important topics and training.

Fill out this form below to receive our alerts.

We will protect and use your data in accordance with our privacy notice. If there is specific training you would like to see developed that is not covered below, please let us know so we can include the introduction of the right courses that serve your needs.

The Orion Legal Marketing Academy provides unique insights into marketing best practice for Solicitors, Barristers, Mediators, Sole Practitioners, and in-house legal staff. By becoming a member of the Academy, you will benefit from a Webinar Q&A session with Rachel Tombs once a month and will be able to choose from courses and resources in the following categories:

Networking

Being an excellent legal professional doesn’t necessarily mean you are comfortable networking. In fact, that is often the case. National and Regional Award-winning networker Rachel Tombs gives you the benefit of her tried and tested techniques on how to network effectively, in-person or online, to promote your services and connect with prospective clients and referrers.

Websites

What sort of impression does your current website give? Does it tell the unique story of your Legal Practice and convince prospective clients to choose you as their solicitor or legal professional, above all others? With our combined 20 years’ in-house legal and marketing experience, we can show you how to use the right navigation, language, images and tools to ensure that your online visitors enjoy a seamless journey around your website and convert into paying clients.

Social Media

It can be very easy to focus purely on lead generation and not take into account your lead conversion rate. When that happens, you can find yourself wasting the time, money, and effort spent on marketing activities to bring in more enquiries because you aren’t making the most of the opportunities you are generating. We call this ‘the leaky bucket’ syndrome.

Facebook is the 3rd most visited website in the world, with over 1 billion daily active users. 50% of LinkedIn’s 590 million members say they are more likely to buy from a business they have engaged with on LinkedIn. 93% of people who follow small and medium sized businesses on Twitter plan to purchase something from them in the near future. How well are you and your firm represented on social media and are you effectively engaging with prospective clients and business referrers?

“I met Rachel at one of the Sole Practitioners’ Group events in April 2018 and quickly realised that she could help my legal practice. My one-to-one coaching session with Rachel provided a good opportunity to get an objective, outside opinion in relation to my existing marketing and business plan. As a qualified solicitor, Rachel understood my practice, and the constraints and confidentiality requirements imposed by the law. This was a distinct advantage and Rachel’s coaching on Google reviews, their importance and how to manage them was particularly helpful.”

Robert Newey, Specialist Tax Law Solicitor & Chartered Tax Advisor, Robert Newey & Co

“Rachel was instrumental in the transformation of my profile enabling it to truly reflect the services that I offer to lay and professional clients alike. Her knowledge of legal, business and marketing was essential to me when choosing who I wished to work with. Her forward thinking approach to marketing also means that she is one step ahead of her counterparts making her a real asset to any client.”

Cynthia McFarlane, Barrister and Mediator

“Lawyers are not necessarily apt at social media marketing and most social media marketing consultants we spoke to appeared to lack the requisite understanding of the legal profession to offer the service that we required. Rachel undoubtedly filled this gap. She was able to offer us a tailored marketing solution to meet our budget and our needs.”

Mubasher Khan, Managing Partner, Park View Solicitors