Orion Legal Marketing Academy

Orion Legal Marketing Academy

The Orion Legal Marketing Academy is run by Rachel Tombs, a practising Solicitor for 15 years who now runs two established and successful marketing businesses.

Rachel’s deep knowledge of the legal sector combined with her business development and marketing expertise means she is perfectly and uniquely placed to show barristers, solicitors, mediators and other legal professionals how to market their services offering in a way that attracts and retains the right clients.

Don’t Miss Out! Earlybird/Discounted offers.

We hope to launch the Orion Legal Marketing Academy shortly and if you sign up to our email alerts you will be the first to know of our early-bird offers and discounts on this membership scheme/courses.

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The Orion Legal Marketing Academy provides unique insights into marketing best practice for Solicitors, Barristers, Mediators, Sole Practitioners, and in-house legal staff. By becoming a member of the Academy, you will benefit from a Webinar Q&A session with Rachel Tombs once a month and will be able to choose from courses and resources in the following categories:

Be the first to know about our early-bird offers and discounts on this membership scheme/courses.

Networking

Being an excellent legal professional doesn’t necessarily mean you are comfortable networking. In fact, that is often the case. National and Regional Award-winning networker Rachel Tombs gives you the benefit of her tried and tested techniques on how to network effectively, in-person or online, to promote your services and connect with prospective clients and referrers.

 

Being an excellent legal professional doesn’t necessarily mean you are comfortable networking.

Websites

What sort of impression does your current website give? Does it tell the unique story of your Legal Practice and convince prospective clients to choose you as their solicitor or legal professional, above all others? With our combined 20 years’ in-house legal and marketing experience, we can show you how to use the right navigation, language, images and tools to ensure that your online visitors enjoy a seamless journey around your website and convert into paying clients.

 

We can show you how to use the right navigation, language, images and tools to ensure that your online visitors enjoy a seamless journey around your website…

Social Media

It can be very easy to focus purely on lead generation and not take into account your lead conversion rate. When that happens, you can find yourself wasting the time, money, and effort spent on marketing activities to bring in more enquiries because you aren’t making the most of the opportunities you are generating. We call this ‘the leaky bucket’ syndrome.

Facebook is the 3rd most visited website in the world, with over 1 billion daily active users. 50% of LinkedIn’s 590 million members say they are more likely to buy from a business they have engaged with on LinkedIn. 93% of people who follow small and medium sized businesses on Twitter plan to purchase something from them in the near future. How well are you and your firm represented on social media and are you effectively engaging with prospective clients and business referrers?

 

Facebook is the 3rd most visited website in the world, with over 1 billion daily active users.

“I met Rachel at one of the Sole Practitioners’ Group events in April 2018 and quickly realised that she could help my legal practice. My one-to-one coaching session with Rachel provided a good opportunity to get an objective, outside opinion in relation to my existing marketing and business plan. As a qualified solicitor, Rachel understood my practice, and the constraints and confidentiality requirements imposed by the law. This was a distinct advantage and Rachel’s coaching on Google reviews, their importance and how to manage them was particularly helpful.”

Robert Newey, Specialist Tax Law Solicitor & Chartered Tax Advisor, Robert Newey & Co

“Rachel was instrumental in the transformation of my profile enabling it to truly reflect the services that I offer to lay and professional clients alike. Her knowledge of legal, business and marketing was essential to me when choosing who I wished to work with. Her forward thinking approach to marketing also means that she is one step ahead of her counterparts making her a real asset to any client.”

Cynthia McFarlane, Barrister and Mediator

“Lawyers are not necessarily apt at social media marketing and most social media marketing consultants we spoke to appeared to lack the requisite understanding of the legal profession to offer the service that we required. Rachel undoubtedly filled this gap. She was able to offer us a tailored marketing solution to meet our budget and our needs.”

Mubasher Khan, Managing Partner, Park View Solicitors

Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients.

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Discover

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Define & Develop

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

Deliver

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers – let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

The Latest Legal Marketing Insights

Read all of our latest Legal Marketing Insights here

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