Marketing Collateral

MARKETING COLLATERAL FOR LAW FIRMS & BARRISTERS CHAMBERS

With our combined 100 years’ in-house legal and business development experience, we know what gets the best results when creating online and hardcopy marketing materials such as brochures, newsletters, leaflets, e-bulletins, and downloads.

We can combine striking visuals that reflect the unique personality and brand of your firm and carefully choose the right words to communicate what your clients need to hear. Orion Legal Marketing can help you communicate the right message every time with leaflets, brochures, newsletters, and consistent advertising that all works together to leave a lasting impression.

Decisions about which Solicitor, Barrister or Mediator to use are rarely made on the spot. Many clients will want to take away and read literature to find out more about your services and the particular area of law that they need assistance with. Providing accessible, educational information for prospective clients will help to position you as their preferred legal expert of choice.

Law Firm & Barristers Chambers Stationery

Vital first impressions of your legal business

Many people don’t consider stationery letterhead, business cards, email footers, etc as marketing materials but not only do they identify your business but they are also effective marketing tools. Poorly laid out or inconsistent looking letters, tatty business cards, or unprofessional looking email footers can all undermine the credibility of your firm.

We can create visually appealing stationery that presents you (and your correspondence) in a clear and professional light, utilising the best of your unique identity and branding.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

We can create visually appealing stationery that presents you (and your correspondence) in a clear and professional light, utilising the best of your unique identity and branding.

Brochures for Law Firms & Barristers Chambers

Stimulating designs that resonate

‘Brochureware’ can take many forms – from short succinct leaflets to glossy magazines to electronic publications. All have their own strengths and weaknesses, depending on the purpose, the audience, and the message you wish to convey.

We can help you decide what brochure style is the best format for you, decide on a stimulating visual design, and ensure the copy is tailored for the intended readership so it achieves the objectives you have in mind.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

We can help you decide what brochure style is the best format for you, decide on a stimulating visual design and ensure the copy is tailored for the intended readership so it achieves the objectives you have in mind.

Downloads for Law Firms & Barristers Chambers

Valuable documents to reinforce your legal expertise

Download magnets and guides give prospective clients the opportunity to uncover further detail about a subject which they can refer to time and time again at their leisure.

Our team of legal marketing copywriters can create a range of engaging, easy-to-read download documents that will re-enforce your expertise and provide value to your website visitors.

We can also combine your downloads with email autoresponders (an automated sequence of follow-ups) that can help nurture a prospective client from initial contact through to instruction.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

Our team of legal marketing copywriters can create a range of engaging, easy-to-read download documents that will re-enforce your expertise and provide value to your website visitors.

EMAIL MARKETING FOR LAW FIRMS & BARRISTERS CHAMBERS

Touchpoints with client and prospects

Online bulletins, newsletters and alerts are all targets and inexpensive methods to keep in touch with your clients and prospects so that they feel valued and informed.

We are experts in legal newsletter template creation and email marketing of legal content. So be it promoting an event, highlighting a new legal service or simply keeping your clients and prospects informed of developments within your practice, we can help you find the best e-marketing tool that resonates with your audience.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

We can help you find the best e-marketing tool that resonates with your audience.

Case Studies for Law Firms & Barristers Chambers

Powerful stories that build credibility

Case studies are one of the most powerful forms of marketing communication lawyers can use to build trust. People are used to checking reviews, testimonials, and case studies before making purchasing decisions.

Case studies offer a ‘human face’ to a legal service and evidence that a law firm has what it takes to solve complex problems. However, care needs to be taken regarding how they are presented – there needs to be a compelling narrative, written in language a reader can empathise with, and a clear value-added resolution.

Client confidentiality is often a concern but happy clients are often willing to speak openly about their experience with their lawyers and sensitive details can be omitted. Case studies can be used on websites, in brochures, marketing packs, and social media. We can help you create case studies that validate your expertise and experience in the eye of prospective clients to help them get to know you, like you, and trust you.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

We can help you find the best e-marketing tool that resonates with your audience.

Advertising for Law Firms & Barristers Chambers

Messages that engage your target audience

Hard copy ‘static adverts’ in magazines, newspapers and other printed media are still a key marketing tool for law firms but before embarking on an advertising campaign you need to carefully consider why you are advertising, who are your target audiences, what do you want your message to say and what actions do you wish the viewer to take? You then need to decide where you are placing your adverts, their frequency, and what return on investment do you need from advertising in order to gauge its success?

Adverts can be part of a general awareness campaign or can have a hook or promotion to generate direct enquiries. Whatever the type of advert, the look and message should be on-brand, reinforcing your values and expertise.

We can handle your advertising for you, so it is part of a cohesive and effective marketing campaign. This would start from the outset, deciding if a publication is suitable and if it is, negotiating the rate for placing an advert. Once this is decided we can help craft your message, using our trained copywriters to create straplines and content that compel the reader to contact you, and our skilled graphic designers to create eye-catching imagery to ensure your advert stands out on the page.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

You need to decide where you are placing your adverts, their frequency, and what return on investment do you need from advertising in order to gauge its success?

Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients.

Discover
Define & Develop
Deliver

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Discover: Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.
At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.
You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.
Define & Develop: Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.
Once that is agreed we will commence work on your project.
We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.
Deliver: At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.
Unlike some legal marketing agencies, we won’t just take the money and run.
We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers – let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

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Marketing Collateral