Legal Marketing For Law Firms & Barristers Chambers

Elevate Your Firm’s Success with a Leading Legal Marketing Consultant

Unlock unparalleled growth and visibility for your law firm with our Legal Marketing Consultant services. Our seasoned consultants tailor cutting-edge strategies to your unique needs, ensuring you stand out in a competitive market. Partner with us to drive results that matter and position your firm as a leader in the legal industry.

FLEXIBLE AND AFFORDABLE OUTSOURCED LEGAL MARKETING CONSULTANT FOR LAW FIRMS AND BARRISTERS CHAMBERS

When running a law firm or chambers, it can be hard enough to keep up with client demands and staff management without also trying to create an effective marketing plan, especially as your professional expertise is in law, not necessarily the latest marketing and business development techniques. This is where Orion Legal Marketing can help.

Solicitor and barrister legal marketing consultant specialists

Our team include tried and tested law firm marketing consultants who have held in-house Head of Marketing roles within Legal 500 solicitor firms and barristers chambers. By working with you on a flexible part-time basis they can help you develop a differentiated marketing strategy, and most importantly, implement it effectively.

CREATING A MARKETING STRATEGY TO HELP YOUR LAW FIRM GROW

Impactful copy that attracts new clients

With decades of experience, our legal marketing consultants can hit the ground running to help you develop a marketing plan for your firm or chambers and use that to drive marketing activities forward. Our marketing consultants can help

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set marketing priorities

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build go-to-market plans that align with your business objectives
Legal Marketing Consultant
identify and engage with target audiences
Legal Marketing Consultant
create campaigns that help you attract more leads and convert them
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set budgets and negotiate with suppliers
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oversee marketing channels, both on and offline
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measure effectiveness to keep you on track and ensure you achieve a return on your investment

“The team from Orion Legal Marketing ensured our brand presented our capabilities and sector experience in a compelling way to our target audience and help develop and run an effective marketing campaign utilising our website, social media, e-marketing, collateral, legal directories and blog. They were easy to work with, understood our priorities and helped us achieve our objectives.”

Edward Corbett, Corbett & Co

legal marketing consultant
They were easy to work with, understood our priorities and helped us achieve our objectives

PRACTICAL MARKETING FOR SOLICITORS

We know that having a marketing plan isn’t enough in itself – there’s the danger of it being filed away and never actioned if there isn’t someone there to drive it forward and keep momentum.

Once your overall positioning and strategy are developed, our part-time marketing professionals can help roll it out across the most appropriate marketing channels for your firm including

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creating branding that helps you stand out from the crowd
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optimising websites so that they deliver leads
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producing e-shots to make sure you provide value to clients and prospects
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writing articles, guides and publications to showcase your expertise
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identifying advertising and sponsorship opportunities to create awareness
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drafting award and legal directory submissions for third-party endorsement
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developing social media campaigns that showcase your firm’s personality
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running events that get you in front of your target audience

We know that often the devil is in the detail, so we will ensure that every single image, piece of text, or marketing communication is coordinated to build your brand, put it in front of the people who matter and ensure you are remembered for the right reasons.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing and growing their legal practices. Whilst our approach is strategic, we also realise that your needs are practical e.g., for our clients who are self-confessed technophobes, we can assist with digital marketing such as website updates, legal articles and posting content on social media accounts.

legal marketing consultant
We know that often the devil is in the detail, so we will ensure that every single image, piece of text, or marketing communication is coordinated to build your brand…

OUR PROCESS TO MAKE SURE YOUR LAW FIRM’S MARKETING WORKS

Before you start implementing marketing initiatives it’s important to know where you are (and we are not talking about your office address). You can then determine your destination and how best to get there.

This is a simple but often neglected step. If you skip it, you run the risk of spending time and money on ad-hoc marketing activities that are not part of a consistent and coordinated plan. And the results will reflect this.

Having a clear understanding of your position in the market and business objectives will result in an attainable marketing plan that ensures your law firm’s resources are used effectively.

Before you start implementing marketing initiatives it’s important to know where you are (and we are not talking about your office address).

Legal Marketing Consultant FAQ’S

Legal Marketing Consultant

What is a Legal Marketing Consultant?

A Legal Marketing Consultant specialises in developing and implementing marketing strategies specifically for law firms. They understand the unique needs of the legal sector and help firms attract and retain clients through targeted marketing efforts.

Why should I hire a Legal Marketing Consultant for my law firm?

Hiring a Legal Marketing Consultant can provide your law firm with expert guidance on how to enhance its online presence, attract more clients, and stand out in a competitive market. They offer tailored strategies that are designed to meet the specific goals of your practice.

What services does a Legal Marketing Consultant offer?

A Legal Marketing Consultant typically offers services such as branding, website optimisation, content marketing, search engine optimisation (SEO), social media management, and client acquisition strategies. They work to create a comprehensive marketing plan that aligns with your firm’s objectives.

How can a Legal Marketing Consultant help with SEO for my law firm’s website?

A Legal Marketing Consultant can optimise your website to improve its visibility on search engines. This includes keyword research, on-page optimisation, content creation, and building quality backlinks, all aimed at increasing your site’s ranking and driving more organic traffic.

What should I look for in a Legal Marketing Consultant?

When choosing a Legal Marketing Consultant, look for someone with experience in the legal industry, a strong track record of successful marketing campaigns, and a strategic approach to client acquisition. It's also important to ensure they offer personalised service tailored to your firm's needs.

How do Legal Marketing Consultants measure success?

Legal Marketing Consultants measure success through various metrics such as website traffic, lead generation, conversion rates, and return on investment (ROI). They provide regular reports and insights to track the effectiveness of their strategies and make necessary adjustments.

How long does it take to see results from legal marketing efforts?

The timeline for seeing results can vary depending on the strategies implemented and your firm's current marketing status. Generally, SEO improvements might take a few months, while other tactics like pay-per-click advertising can yield quicker results.

Can a Legal Marketing Consultant help with my firm’s social media presence?

Yes, a Legal Marketing Consultant can develop and manage your firm’s social media strategy. They help create engaging content, grow your following, and interact with potential clients on platforms where they are most active.

How do I know if my law firm needs a Legal Marketing Consultant?

If you’re struggling to attract new clients, find it challenging to stand out from competitors, or simply want to improve your marketing strategies, a Legal Marketing Consultant can provide the expertise and insights needed to enhance your firm’s performance.

What is the cost of hiring Orion Legal Marketing as your Legal Marketing Consultant?

The cost of hiring us as your Legal Marketing Consultant can vary depending on the scope of services required. Contact us to discuss your specific needs and budget to get a clear understanding of the investment involved.

OUR APPROACH IS AS FOLLOWS:

Discover – Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. At the outset we will want to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution. We don’t apply a one-size-fits-all approach as this will only deliver nondescript results. You can ask us questions, see how we work, seek our opinion (we like to give it) and check that our marketing consultants are the right fit to take you forward.

Define & Develop – Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs are guaranteed. Once that is agreed we will create and agree a strategy with you that will differentiate you from the competition and translate that into a tangible schedule of activity.

Deliver – We will implement the marketing campaigns, coordinate all the moving parts and make sure it is delivered. We’ll make sure to keep you in the loop and inform you of progress without interfering too much with your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it. We’ll also monitor results so you can see how things are performing.

Contact us to see how we can help get your law firm’s marketing off the ground

Our flexible approach means you don’t have to go to the cost and risk of employing marketing people in-house to work for you, without knowing if you will get a return on your commitment.

You’ll get the benefit of access to the skills and expertise of highly experienced and qualified law firm marketers as and when you need them. With no long-term contracts, our flexible approach gives you full control whilst also being a far more affordable option.

Contact us for an initial chat, where we can talk about what you need and see if we can help.

Our flexible approach means you don’t have to go to the cost and risk of employing marketing people in-house to work for you, without knowing if you will get a return on your commitment.

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