LEGAL MARKETING COLLATERAL
Unlock the full potential of your law firm’s brand with our tailored legal marketing collateral. Our specialised services ensure your firm stands out, providing professionally crafted materials that resonate with your target audience and elevate your reputation in the legal sector. Trust us to deliver the tools you need to succeed in a competitive market.
LEGAL MARKETING COLLATERAL FOR LAW FIRMS & BARRISTERS CHAMBERS
With our combined 100 years’ in-house legal and business development experience, we know what gets the best results when creating online and hardcopy marketing materials such as brochures, newsletters, leaflets, e-bulletins, and downloads.
We can combine striking visuals that reflect the unique personality and brand of your firm and carefully choose the right words to communicate what your clients need to hear. Orion Legal Marketing can help you communicate the right message every time with leaflets, brochures, newsletters, and consistent advertising that all works together to leave a lasting impression.
Decisions about which Solicitor, Barrister or Mediator to use are rarely made on the spot. Many clients will want to take away and read literature to find out more about your services and the particular area of law that they need assistance with. Providing accessible, educational information for prospective clients will help to position you as their preferred legal expert of choice.
LAW FIRM & BARRISTERS CHAMBERS STATIONERY
Vital first impressions of your legal business
Many people don’t consider stationery letterhead, business cards, email footers, etc as marketing materials but not only do they identify your business but they are also effective marketing tools. Poorly laid out or inconsistent looking letters, tatty business cards, or unprofessional looking email footers can all undermine the credibility of your firm.
We can create visually appealing stationery that presents you (and your correspondence) in a clear and professional light, utilising the best of your unique identity and branding.
We can create visually appealing stationery that presents you (and your correspondence) in a clear and professional light, utilising the best of your unique identity and branding.
BROCHURES FOR LAW FIRMS & BARRISTERS CHAMBERS
Stimulating designs that resonate
‘Brochureware’ can take many forms – from short succinct leaflets to glossy magazines to electronic publications. All have their own strengths and weaknesses, depending on the purpose, the audience, and the message you wish to convey.
We can help you decide what brochure style is the best format for you, decide on a stimulating visual design, and ensure the copy is tailored for the intended readership so it achieves the objectives you have in mind.
We can help you decide what brochure style is the best format for you, decide on a stimulating visual design and ensure the copy is tailored for the intended readership so it achieves the objectives you have in mind.
DOWNLOADS AND LEAD MAGNETS FOR LAW FIRMS & BARRISTERS CHAMBERS
Valuable content that can reinforce your legal expertise
Downloadable content on your website or ‘lead magnets’ give prospective clients the opportunity to uncover further detail about a subject whilst establishing you as a credible authority and encouraging instructions.
Our team of legal marketing copywriters can create a range of engaging, easy-to-read download documents that will re-enforce your expertise and provide value to your website visitors.
We can also integrate your downloads with social media or SEO campaigns to drive traffic to your website and the option of email autoresponders (an automated sequence of follow-ups) that can help nurture a prospective client from initial contact through to instruction.
Our team of legal marketing copywriters can create a range of engaging, easy-to-read download documents that will re-enforce your expertise and provide value to your website visitors.
EMAIL MARKETING FOR LAW FIRMS & BARRISTERS CHAMBERS
Touchpoints with client and prospects
Online bulletins, newsletters and alerts are all targets and inexpensive methods to keep in touch with your clients and prospects so that they feel valued and informed.
We are experts in legal newsletter template creation and email marketing of legal content. So be it promoting an event, highlighting a new legal service or simply keeping your clients and prospects informed of developments within your practice, we can help you find the best e-marketing tool that resonates with your audience.
We can help you find the best e-marketing tool that resonates with your audience.
CASE STUDIES FOR LAW FIRMS & BARRISTERS CHAMBERS
Powerful stories that build credibility
Case studies are one of the most powerful forms of marketing communication lawyers can use to build trust. People are used to checking reviews, testimonials, and case studies before making purchasing decisions.
Case studies offer a ‘human face’ to a legal service and evidence that a law firm has what it takes to solve complex problems. However, care needs to be taken regarding how they are presented – there needs to be a compelling narrative, written in language a reader can empathise with, and a clear value-added resolution.
Client confidentiality is often a concern but happy clients are often willing to speak openly about their experience with their lawyers and sensitive details can be omitted. Case studies can be used on websites, in brochures, marketing packs, and social media. We can help you create case studies that validate your expertise and experience in the eye of prospective clients to help them get to know you, like you, and trust you.
We can help you build a portfolio of compelling case studies that build trust and resonate with potential clients.
ADVERTISING FOR LAW FIRMS & BARRISTERS CHAMBERS
Messages that engage your target audience
Hard copy ‘static adverts’ in magazines, newspapers and other printed media are still a key marketing tool for law firms but before embarking on an advertising campaign you need to carefully consider why you are advertising, who are your target audiences, what do you want your message to say and what actions do you wish the viewer to take? You then need to decide where you are placing your adverts, their frequency, and what return on investment do you need from advertising in order to gauge its success?
Adverts can be part of a general awareness campaign or can have a hook or promotion to generate direct enquiries. Whatever the type of advert, the look and message should be on-brand, reinforcing your values and expertise.
We can handle your advertising for you, so it is part of a cohesive and effective marketing campaign. This would start from the outset, deciding if a publication is suitable and if it is, negotiating the rate for placing an advert. Once this is decided we can help craft your message, using our trained copywriters to create straplines and content that compel the reader to contact you, and our skilled graphic designers to create eye-catching imagery to ensure your advert stands out on the page.
Legal Marketing Collateral FAQ’S
What is legal marketing collateral?
Legal marketing collateral refers to the range of materials used to promote a law firm’s services and enhance its brand. This includes brochures, case studies, business cards, client testimonials, and digital content like white papers and blog posts. Effective collateral helps law firms communicate their expertise and establish credibility with potential clients.
Why is legal marketing collateral important for law firms?
Legal marketing collateral is crucial because it provides potential clients with tangible and digital evidence of a firm’s capabilities and achievements. Well-crafted collateral can make a lasting impression, convey professionalism, and support your firm’s overall marketing strategy by showcasing your unique value proposition.
What types of legal marketing collateral should a law firm consider?
Law firms should consider a variety of legal marketing collateral, including but not limited to, brochures, firm newsletters, client case studies, detailed service descriptions, and promotional materials. Each type serves a specific purpose, from educating potential clients to reinforcing your firm’s brand.
How can legal marketing collateral improve client engagement?
Legal marketing collateral improves client engagement by providing valuable and relevant information that addresses their needs and concerns. High-quality materials that highlight your firm’s expertise and success stories can help build trust and encourage potential clients to reach out for further consultations.
What role does digital content play in legal marketing collateral?
Digital content is a vital component of legal marketing collateral. It includes items like blog posts, eBooks, webinars, and social media content that can be easily shared and accessed online. This type of collateral not only enhances your firm’s visibility but also allows for interactive and engaging ways to connect with potential clients.
How often should a law firm update its marketing collateral?
A law firm should update its marketing collateral regularly to ensure that it reflects the most current information, including recent case wins, updated service offerings, and any changes in legal regulations. Regular updates keep your materials relevant and engaging, demonstrating that your firm is active and knowledgeable.
Can legal marketing collateral help differentiate my firm from competitors?
Yes, effective legal marketing collateral can significantly differentiate your firm from competitors. By showcasing your unique strengths, client successes, and specialised areas of practice, well-designed collateral helps potential clients understand what sets your firm apart and why they should choose your services over others.
How can I ensure my legal marketing collateral is effective?
To ensure your legal marketing collateral is effective, focus on clarity, professionalism, and relevance. Use engaging visuals, concise messaging, and a consistent tone that aligns with your firm’s brand. It’s also beneficial to tailor your collateral to your target audience’s needs and preferences, and to gather feedback for continuous improvement.
What are some common mistakes to avoid with legal marketing collateral?
Common mistakes include using outdated information, inconsistent branding, or overly complex language that may confuse potential clients. Additionally, neglecting to include a clear call-to-action can limit the effectiveness of your collateral. Ensuring accuracy, clarity, and alignment with your firm’s goals can help you avoid these pitfalls.
How can Orion Legal Marketing assist with developing my legal marketing collateral?
Orion Legal Marketing offers expert services to help you develop high-quality legal marketing collateral tailored to your firm’s needs. Our team can assist with creating compelling brochures, case studies, and digital content that effectively communicates your firm’s strengths and engages potential clients. Contact us to learn more about how we can enhance your legal marketing efforts.
Our Approach
Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.
Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients
DISCOVER
Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.
At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.
You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.
DEFINE & DEVELOP
Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.
Once that is agreed we will commence work on your project.
We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.
DELIVER
At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.
Unlike some legal marketing agencies, we won’t just take the money and run.
We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.
Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers - let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.
With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.
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