Legal Marketing For Law Firms & Barristers Chambers

Unlock the power of precise and compelling legal copywriting

Our expert legal copywriters craft persuasive content that resonates with your audience and enhances your firm’s authority. Drive more clients and establish your practice as a leader in the legal industry with our tailored legal copywriting solutions.

LEGAL COPYWRITING & CONTENT MARKETING FOR LAWYERS

As a Law Firm, Barristers Chambers or Mediation practice, you will know that communicating the right message really matters. The written word can be a powerful tool to help prospective clients learn more about you, why they should use your services and deepen your relationship with existing clients too.

Showcase your legal expertise – website, blogs, articles, downloads, resource guides and newsletters can all be used to demonstrate your knowledge and experience, enabling you to reach out to prospective clients as well as deepening your relationship with existing ones. We can provide that content, written by experienced legal content writers in a style that suits your practice and at an appropriate level for your chosen audience. Our legal website content writers, namely ex-solicitors/barristers, can create copy for a wide variety of practice areas including Employment, Family, Property, Corporate, Commercial, Immigration, Litigation/Dispute Resolution, Mediation, Wills and Probate, etc.

Using a legal copywriting SEO writer is important to ensure you are using the right key phrases in your online content to attract your target audience to your website and/or blog.

LEGAL SEO WRITER

Impactful legal copywriting that attracts new clients

A legal copywriting SEO writer will identify the most common searches for keywords relevant to your legal practice and subtly incorporate them into your website and blogs. Our effective Search Engine Optimisation should generate more traffic to your website, by your ideal prospective clients, resulting in more leads that you can convert to clients.

We can provide professional legal copywriting for:

Legal Copywriting

Legal Websites – Attract the right audience through Search Engine Optimisation, articulate your legal offering to instantly make a powerful first impression, and clearly position you ahead of your competition.

Legal Copywriting

Legal Articles – We can help you come up with content ideas, delivering copy that is both regular and consistent in style, highlights your expertise, and builds up that all-important know, like, and trust factor.

Legal Copywriting

Legal eBooks, Magnets and Guides – These downloads allow you to demonstrate your in-depth expertise and provide valuable, accessible information, positioning you as a legal expert.

Legal Copywriting

Legal Social Media Creation – LinkedIn, Twitter and Facebook are all extensions of your law practice’s online brand and each provides a unique way to build relationships with different audiences.

Legal Copywriting
Legal newsletter template creation – Online bulletins, newsletters and alerts are all ways to keep ongoing touchpoints with your clients and prospects so that they feel valued and informed. We are experts in legal newsletter template creation and email marketing of legal content.

We know the right questions to ask and can review or implement client surveys for you. Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm or Barristers Chambers.

Legal SEO Writer

Using a legal SEO writer is important to ensure you are using the right key phrases in your online content to attract your target audience to your website and/or blog.

LEGAL COPYWRITING

Compelling and articulate messages

It is vital to use the best legal content writers to make sure your written copy is both technically correct and engaging to the reader. It takes a high degree of legal and marketing expertise to draft compelling legal content and our legal copywriters both understand the law and also how to articulate the key messages so that your copy resonates with your target audience and establishes you as a legal authority.

With our keen eye for detail, we will ensure that all of your marketing communications work together to reinforce your position as the first legal expert of choice.

This could include, among other things:

Legal Copywriting
Law firm/chambers/mediation practice legal brochure design
Legal Copywriting
Legal leaflet designs and downloads
Legal Copywriting

Legal press releases

Legal Copywriting

Legal marketing articles

Legal Copywriting

Advertising legal services

Legal Copywriting
Legal newsletter template creation and content
Legal Copywriting

Email marketing legal issues

Legal Copywriting
Legal social media creation
Legal Copywriting

Legal awards entries and directory submissions

Legal Copywriting for Lawyers

We combine our knowledge of the legal industry with articulate and compelling legal copywriting to showcase the value of your firm and attract new clients.

LEGAL CONTENT WRITING

A consistent and distinctive content programme

It is important to use the best legal content writers to promote a consistent, distinctive, and appealing legal brand on social media, on your website and e-marketing, requires daily management. While you focus on your clients our content management experts will:

Legal Copywriting

Find interesting, relevant content in the form of articles, case reports, discussions, etc. that are all related to your subject area

Legal Copywriting
Source appropriate and appealing images
Legal Copywriting
Share engaging information about your Legal Practice, including recent case studies and client testimonials
Legal Copywriting
Keep your existing and potential clients up-to-date with any changes within the legal sector
Legal Copywriting
Promote your articles and social media posts
Legal Copywriting
Regularly report back to you on levels of engagement and our suggested next steps
Our bespoke service is tailored around you, your budget, your objectives, and your current marketing activities.

Our bespoke service is tailored around you, your budget, your objectives and your current marketing activities.

Legal Copywriting FAQ’S

Legal Copywriting

What is legal copywriting?

Legal copywriting involves crafting clear, persuasive, and accurate content tailored specifically for the legal industry. This can include website content, blog posts, newsletters, brochures, and more, all designed to engage potential clients and reinforce your firm's authority.

Why should I invest in professional legal copywriting?

Investing in professional legal copywriting ensures your content is both legally accurate and compelling. Expert legal copywriters understand how to convey complex legal concepts in a way that resonates with your target audience, helping to attract and retain clients.

How does legal copywriting differ from regular copywriting?

Legal copywriting requires a deep understanding of legal terminology, compliance standards, and the specific needs of law firms. Unlike regular copywriting, it combines legal expertise with marketing strategies to create content that is both informative and persuasive.

Can legal copywriting improve my firm's search engine rankings?

Yes, legal copywriting can significantly boost your search engine rankings. By integrating SEO strategies with expertly written legal content, your website can attract more organic traffic, ultimately leading to more client enquiries.

How do you ensure the content reflects our firm's tone and values?

We start by thoroughly understanding your firm’s brand, tone, and values. Our legal copywriters then craft content that aligns with your objectives, ensuring consistency across all platforms while maintaining a voice that resonates with your target audience.

What types of content can you provide through legal copywriting services?

Our legal copywriting services include website content, blog posts, newsletters, legal articles, social media content, eBooks, brochures, press releases, and more. Each piece is tailored to meet the specific needs of your practice.

How long does it take to create legal copy for a website?

The timeframe depends on the scope and complexity of the project. Typically, creating legal copy for a website can take between two to four weeks, including research, drafting, and revisions to ensure the highest quality content.

Do your legal copywriters have legal qualifications?

Yes, our legal copywriters have legal backgrounds, including experience as solicitors or barristers. This ensures they not only understand the legal content but can also communicate it effectively to your audience.

Can you help with legal SEO copywriting?

Absolutely. We specialise in legal SEO copywriting, which involves integrating relevant keywords and phrases seamlessly into your content to improve your website’s visibility on search engines, driving more traffic to your site.

How do I get started with your legal copywriting services?

To get started, simply contact us via our website or phone. We’ll discuss your specific needs, objectives, and the best strategies to achieve your goals through tailored legal copywriting solutions.

Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients

Discover our legal marketing methods and techniques

DISCOVER

Orion Legal Marketing Agency

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Define & develop with our legal marketing methods and techniques

DEFINE & DEVELOP

Define & Develop

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

Deliver with our legal marketing methods and techniques

DELIVER

Orion Legal Marketing Agency

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers - let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

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