Legal Copywriting

Legal Copywriting Services

Copywriting & Content Marketing for Lawyers & Barristers

As a Law Firm, Barristers Chambers or Mediation practice, you will know that communicating the right message really matters. The written word can be a powerful tool to help prospective clients learn more about you, why they should use your services and deepen your relationship with existing clients too.

Showcase your legal expertise –  website, blogs, articles, downloads, resource guides and newsletters can all be used to demonstrate your knowledge and experience, enabling you to reach out to prospective clients as well as deepening your relationship with existing ones. We can provide that content, written by experienced legal content writers in a style that suits your practice and at an appropriate level for your chosen audience. Our legal website content writers, namely ex-solicitors/barristers, can create copy for a wide variety of practice areas including Employment, Family, Property, Corporate, Commercial, Immigration, Litigation/Dispute Resolution, Mediation, Wills and Probate, etc.

Using a legal SEO writer is important to ensure you are using the right key phrases in your online content to attract your target audience to your website and/or blog.

Legal SEO Writer

Impactful copy that attracts new clients.

A legal SEO writer will identify the most common searches for keywords relevant to your legal practice and subtly incorporate them into your website and blogs. Our effective Search Engine Optimisation should generate more traffic to your website, by your ideal prospective clients, resulting in more leads that you can convert to clients. We can provide professional copy for:

  • Legal Websites – Attract the right audience through Search Engine Optimisation, articulate your legal offering to instantly make a powerful first impression, and clearly position you ahead of your competition.
  • Legal articles  –We can help you come up with content ideas, delivering copy that is both regular and consistent in style, highlights your expertise, and builds up that all-important know, like, and trust factor.
  • Legal eBooks, magnets and guides – These downloads allow you to demonstrate your in-depth expertise and provide valuable, accessible information, positioning you as a legal expert.
  • Legal Social media creation – LinkedIn, Twitter and Facebook are all extensions of your law practice’s online brand and each provides a unique way to build relationships with different audiences.
  • Legal newsletter template creation – Online bulletins, newsletters and alerts are all ways to keep ongoing touchpoints with your clients and prospects so that they feel valued and informed. We are experts in legal newsletter template creation and email marketing of legal content.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

Using a legal SEO writer is important to ensure you are using the right key phrases in your online content to attract your target audience to your website and/or blog.

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Legal Copywriting

Compelling and articulate messages

It is vital to use the best legal content writers to make sure your written copy is both technically correct and engaging to the reader. It takes a high degree of legal and marketing expertise to draft compelling legal content and our legal copywriters both understand the law and also how to articulate the key messages so that your copy resonates with your target audience and establishes you as a legal authority.

With our keen eye for detail, we will ensure that all of your marketing communications work together to reinforce your position as the first legal expert of choice. This could include, among other things:

  • Law firm/chambers/mediation practice legal brochure design
  • Legal leaflet designs and downloads
  • Legal press releases
  • Legal marketing articles
  • Advertising legal services
  • Legal newsletter template creation and content
  • Email marketing legal issues
  • Legal social media creation
  • Legal awards entries and directory submissions

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

Using a legal SEO writer is important to ensure you are using the right key phrases in your online content to attract your target audience to your website and/or blog.

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Legal Content Writing

A consistent and distinctive content programme

It is important to use the best legal content writers to promote a consistent, distinctive, and appealing legal brand on social media, on your website and e-marketing, requires daily management. While you focus on your clients our content management experts will:

  • Find interesting, relevant content in the form of articles, case reports, discussions, etc. that are all related to your subject area
  • Source appropriate and appealing images
  • Share engaging information about your Legal Practice, including recent case studies and client testimonials
  • Keep your existing and potential clients up-to-date with any changes within the legal sector
  • Promote your articles and social media posts
  • Regularly report back to you on levels of engagement and our suggested next steps

Our bespoke service is tailored around you, your budget, your objectives, and your current marketing activities.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

Our bespoke service is tailored around you, your budget, your objectives and your current marketing activities.

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Directory Submissions for Lawyers

Legal 500 & Chambers and Partners Legal Directory Submissions

We understand that Legal Directories such as the Legal 500 and Chambers and Partners are important to solicitors and barristers to build credibility, attract new business, illustrate the breadth and depth of their skill set, and support the recruitment of talent to their chambers. Directory quotes and rankings are an independent verification of your credentials that help build your signs of expertise, authority and trust.

However, all too often a lack of in-house resources means key information is not prepared, presented or submitted in the correct format, leading to missed opportunities for recognition and disappointing rankings.

The legal directory submission process

We can:

  • monitor Legal Directory research deadlines to ensure that you don’t miss any opportunities
  • prepare submissions and advising on where they can be improved to give you the greatest chance of improving or maintaining your rankings
  • monitor when references will be contacted enabling you to improve the response rate
  • manage the administration of the submission process thereby reducing the time spent by clerks and barristers on Directory submission activities
  • liaise with the Legal Directory researchers to set up telephone interviews and help prepare for them

Members of the Orion Legal Marketing Team are experienced in helping legal professionals maximise their rankings having worked with specialist Legal Directory agencies in the past, which has provided them with real insight into how the directories assess entries. We can help draft and review entries to make sure they contain the correct information, in the right format to maximise your chances of a ranking. We have helped law firms get shortlisted for The Legal 500 UK Law Firm of the Year and their lawyers awarded Leading Individual and Tier 1 status.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

Directory quotes and rankings are an independent verification of your credentials that help build your signs of expertise, authority and trust.

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Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients.

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Discover

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Define & Develop

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

Deliver

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers – let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

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