Video Marketing

Video Marketing for Solicitors & Barristers

Video marketing is a valuable way of communicating key or complex messages and enabling clients to discover what makes you unique. Using explainer videos, you can communicate the key aspects of a particular legal service or process in a way that your audience can understand. You can also use videos to talk about industry changes that might affect your clients or interview members of your team on their key areas of knowledge. Videos can present this expertise in a much more engaging way than a written blog or article.

More and more people are choosing video as their preferred means of learning about companies and services – and we know the legal sector is no exception.

  • 95% of people have watched an explainer video to learn more about a product or service
  • 81% of people have been convinced to buy a product or service by watching a brand’s video
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service

Videos are hugely versatile and thanks to changes in technology, they are also much easier to produce and more cost-effective than you might think. You can use videos to communicate a wide variety of key messages: your services, testimonials, explain facts, important legal changes, etc, as well as bring your talented legal team to life.

Whiteboard Videos for Law Firms & Barristers Chambers

Make law visually engaging

Whiteboard videos use a digital imitation of a real hand drawing/writing on a whiteboard, accompanied by music or a professional voiceover, making the video visually engaging. The reason that bespoke whiteboard videos are so effective is visual learning helps people understand and retain more of your message than if they had read it as text.

With our extensive legal marketing expertise, we know what works when it comes to videos – and what doesn’t. We draft the right script, honing in on your key message and using clear and simple language to communicate them. Avoiding legal jargon is vital and we can help you to match what you want to say with what your potential clients need to hear.

Whiteboard videos enable you to reach out to a potential client in a personal, convenient way, while building upon that all-important know, like and trust factor for your Law Firm, Mediation Practice or Barristers Chambers.

We can manage your entire whiteboard video project from the initial ideas stage right through to helping you publish it on YouTube, social media pages, and website which can significantly improve your search engine optimisation. Videos increase the time visitors spend on your website pages – an important factor in the Google algorithm, as it indicates you are providing quality content that people want to spend time on.

Whatever your budget, we can use our legal marketing expertise to meet your needs and ensure that your whiteboard video strengthens your brand and helps you to attract new clients.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

We can manage your entire whiteboard video project from the initial ideas stage right through to helping you publish it on YouTube, social media pages and website which can significantly improve your search engine optimisation.

Animation Videos for Law Firms & Barristers Chambers

An accessible way to demonstrate your legal expertise

Animation videos are a highly effective way of explaining almost anything to your prospective clients in a simple, accessible format and help you to stand out from the crowd.

Your prospective clients are looking for information and reassurance. They need to find out about your services – and be convinced that you are the right Firm or Chambers to take on their case. Whilst some people enjoy reading articles, visual learners will prefer to watch your animation video. They will view it right through to the end, retaining more of your message than if they had read it in a text format.

With our extensive legal marketing expertise, we know what works when it comes to animation videos – and what doesn’t. It is essential to avoid legal jargon; we will help you draft a script that resonates with potential clients. We will select the right images and infographics for your script, resulting in an appealing animation video experience that is guaranteed to leave a lasting impression.

Once your video is complete, getting it online is key to maximising its success. Embedding your video into the right websites and using carefully selected legal keywords to describe it will help improve your search engine ranking. Videos will help to increase the length of time that visitors spend on your website, and this is an important factor in Google’s algorithm. It tells Google that you are providing quality content that people want to spend time viewing.

Animation videos are not only highly effective, but they are also more affordable than you might think.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

With our extensive legal marketing expertise, we know what works when it comes to animation videos – and what doesn’t.

Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients.

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Discover

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Define & Develop

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

Deliver

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers – let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

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