Video Marketing

Video Marketing for Solicitors & Barristers

Video marketing is a valuable way of communicating key or complex messages and enabling clients to discover what makes you unique. Using explainer videos, you can communicate the key aspects of a particular legal service or process in a way that your audience can understand. You can also use videos to talk about industry changes that might affect your clients or interview members of your team on their key areas of knowledge. Videos can present this expertise in a much more engaging way than a written blog or article.

More and more people are choosing video as their preferred means of learning about companies and services – and we know the legal sector is no exception.

  • 95% of people have watched an explainer video to learn more about a product or service
  • 81% of people have been convinced to buy a product or service by watching a brand’s video
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service

Videos are hugely versatile and thanks to changes in technology, they are also much easier to produce and more cost-effective than you might think. You can use videos to communicate a wide variety of key messages: your services, testimonials, explain facts, important legal changes, etc, as well as bring your talented legal team to life.

Whiteboard Videos for Law Firms & Barristers Chambers

Make law visually engaging

Whiteboard videos use a digital imitation of a real hand drawing/writing on a whiteboard, accompanied by music or a professional voiceover, making the video visually engaging. The reason that bespoke whiteboard videos are so effective is visual learning helps people understand and retain more of your message than if they had read it as text.

With our extensive legal marketing expertise, we know what works when it comes to videos – and what doesn’t. We draft the right script, honing in on your key message and using clear and simple language to communicate them. Avoiding legal jargon is vital and we can help you to match what you want to say with what your potential clients need to hear.

Whiteboard videos enable you to reach out to a potential client in a personal, convenient way, while building upon that all-important know, like and trust factor for your Law Firm, Mediation Practice or Barristers Chambers.

We can manage your entire whiteboard video project from the initial ideas stage right through to helping you publish it on YouTube, social media pages, and website which can significantly improve your search engine optimisation. Videos increase the time visitors spend on your website pages – an important factor in the Google algorithm, as it indicates you are providing quality content that people want to spend time on.

Whatever your budget, we can use our legal marketing expertise to meet your needs and ensure that your whiteboard video strengthens your brand and helps you to attract new clients.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

We can manage your entire whiteboard video project from the initial ideas stage right through to helping you publish it on YouTube, social media pages and website which can significantly improve your search engine optimisation.

Animation Videos for Law Firms & Barristers Chambers

An accessible way to demonstrate your legal expertise

Animation videos are a highly effective way of explaining almost anything to your prospective clients in a simple, accessible format and help you to stand out from the crowd.

Your prospective clients are looking for information and reassurance. They need to find out about your services – and be convinced that you are the right Firm or Chambers to take on their case. Whilst some people enjoy reading articles, visual learners will prefer to watch your animation video. They will view it right through to the end, retaining more of your message than if they had read it in a text format.

With our extensive legal marketing expertise, we know what works when it comes to animation videos – and what doesn’t. It is essential to avoid legal jargon; we will help you draft a script that resonates with potential clients. We will select the right images and infographics for your script, resulting in an appealing animation video experience that is guaranteed to leave a lasting impression.

Once your video is complete, getting it online is key to maximising its success. Embedding your video into the right websites and using carefully selected legal keywords to describe it will help improve your search engine ranking. Videos will help to increase the length of time that visitors spend on your website, and this is an important factor in Google’s algorithm. It tells Google that you are providing quality content that people want to spend time viewing.

Animation videos are not only highly effective, but they are also more affordable than you might think.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

With our extensive legal marketing expertise, we know what works when it comes to animation videos – and what doesn’t.

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