Legal Marketing For Law Firms & Barristers Chambers

LAW FIRM VIDEO MARKETING

Leverage the impact of law firm video marketing to enhance your firm’s visibility and authority. We create powerful video content that highlights your expertise, fosters client trust, and distinguishes your practice in a competitive market. Discover how our tailored strategies can drive engagement and deliver measurable results for your firm.

Law Firm Video Marketing

LAW FIRM VIDEO MARKETING FOR SOLICITORS & BARRISTERS

In the past, lawyers, barristers or solicitors were able to rely on word-of-mouth recommendations from existing clients or other professional referral sources. Today, potential clients who have been recommended to use your services will still probably do their own online research before deciding whether to contact you, be that viewing your LinkedIn profile, looking at your Legal Practice’s Facebook page and/or following your Law Firm on Twitter.

We specialise in Social Media Account Management for the Legal profession. With our combined 100 years’ in-house legal and business development experience, we understand the unique relationship that exists between lawyers and their clients and the challenges involved in marketing legal services to an online audience.

We offer a bespoke service that is tailored around you, your budget, your objectives and your current marketing activities. We use the power of social media to strengthen your brand, build your audience and attract new clients.

More and more people are choosing video as their preferred means of learning about companies and services – and we know the legal sector is no exception.

law firm video marketing
95% of people have watched an explainer video to learn more about a product or service
law firm video marketing
81% of people have been convinced to buy a product or service by watching a brand’s video
law firm video marketing
Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service

Videos are hugely versatile and thanks to changes in technology, they are also much easier to produce and more cost-effective than you might think. You can use videos to communicate a wide variety of key messages: your services, testimonials, explain facts, important legal changes, etc, as well as bring your talented legal team to life.

WHITEBOARD VIDEOS FOR LAW FIRMS & BARRISTERS CHAMBERS

Make law visually engaging

Whiteboard videos use a digital imitation of a real hand drawing/writing on a whiteboard, accompanied by music or a professional voiceover, making the video visually engaging. The reason that bespoke whiteboard videos are so effective is visual learning helps people understand and retain more of your message than if they had read it as text.

With our extensive legal marketing expertise, we know what works when it comes to videos – and what doesn’t. We draft the right script, honing in on your key message and using clear and simple language to communicate them. Avoiding legal jargon is vital and we can help you to match what you want to say with what your potential clients need to hear.

Whiteboard videos enable you to reach out to a potential client in a personal, convenient way, while building upon that all-important know, like and trust factor for your Law Firm, Mediation Practice or Barristers Chambers.

We can manage your entire whiteboard video project from the initial ideas stage right through to helping you publish it on YouTube, social media pages, and website which can significantly improve your search engine optimisation. Videos increase the time visitors spend on your website pages – an important factor in the Google algorithm, as it indicates you are providing quality content that people want to spend time on.

Whatever your budget, we can use our legal marketing expertise to meet your needs and ensure that your whiteboard video strengthens your brand and helps you to attract new clients.

We can manage your entire whiteboard video project from the initial ideas stage right through to helping you publish it on YouTube, social media pages and website which can significantly improve your search engine optimisation.

ANIMATION VIDEOS FOR LAW FIRMS & BARRISTERS CHAMBERS

An accessible way to demonstrate your legal expertise

Animation videos are a highly effective way of explaining almost anything to your prospective clients in a simple, accessible format and help you to stand out from the crowd.

Your prospective clients are looking for information and reassurance. They need to find out about your services – and be convinced that you are the right Firm or Chambers to take on their case. Whilst some people enjoy reading articles, visual learners will prefer to watch your animation video. They will view it right through to the end, retaining more of your message than if they had read it in a text format.

With our extensive legal marketing expertise, we know what works when it comes to animation videos – and what doesn’t. It is essential to avoid legal jargon; we will help you draft a script that resonates with potential clients. We will select the right images and infographics for your script, resulting in an appealing animation video experience that is guaranteed to leave a lasting impression.

Once your video is complete, getting it online is key to maximising its success. Embedding your video into the right websites and using carefully selected legal keywords to describe it will help improve your search engine ranking. Videos will help to increase the length of time that visitors spend on your website, and this is an important factor in Google’s algorithm. It tells Google that you are providing quality content that people want to spend time viewing.

Animation videos are not only highly effective, but they are also more affordable than you might think.

With our extensive legal marketing expertise, we know what works when it comes to animation videos – and what doesn’t.

Law Firm Video Marketing FAQ’S

law firm video marketing

What is law firm video marketing, and why is it important?

Law firm video marketing involves creating and distributing video content tailored to legal services. It’s important because video is a powerful medium for conveying your firm’s expertise, building trust with potential clients, and improving your online visibility. With more people consuming video content, law firms that leverage video effectively can significantly enhance their online presence and client engagement.

How can video marketing improve my law firm's online presence?

Video marketing can boost your law firm's online presence by making your content more engaging and shareable. Search engines prioritise websites with video content, which can lead to higher rankings. Additionally, videos on your site or social media channels can increase the time visitors spend on your pages, reducing bounce rates and signalling to search engines that your content is valuable.

What types of videos are most effective for law firm marketing?

The most effective types of videos for law firm marketing include client testimonials, explainer videos on legal topics, case studies, and firm overview videos. These formats help build trust, showcase your expertise, and humanise your firm, making it easier for potential clients to connect with your services.

How long should a barristers chambers or law firm marketing video be?

Ideally, a barristers chambers or law firm marketing video should be between 1 to 3 minutes long. This length is sufficient to convey key messages without losing the viewer’s attention. However, the optimal length can vary depending on the platform—social media videos might need to be shorter, while educational content on your website can be longer.

How do I measure the success of my law firm's video marketing efforts?

Success in barristers chambers or law firm video marketing can be measured through various metrics such as video views, engagement rates (likes, shares, comments), and conversion rates (how many viewers take the desired action after watching). Additionally, tracking the impact of videos on website traffic, lead generation, and search engine rankings provides a clear picture of effectiveness.

Should my law firm create its own videos or hire a professional service?

While it's possible to create videos in-house, hiring a professional service often yields better results. Professional video marketers have the expertise to produce high-quality content that aligns with your brand and objectives. They also understand the technical aspects of video production, editing, and distribution, ensuring your videos are polished and effective.

What is the cost of barristers chambers or law firm video marketing?

The cost of barristers chambers or law firm video marketing can vary significantly depending on factors such as video length, production quality, and distribution strategy. While some firms might invest in a single high-quality video, others may prefer a series of videos spread over time. It's important to view this as an investment in your firm's growth and client engagement.

How often should my law firm produce new video content?

Consistency is key in video marketing. For most barristers chambers or law firms, producing new video content every 1-2 months is ideal to maintain engagement and keep your messaging fresh. However, this frequency can vary based on your firm's goals, the complexity of the topics covered, and the resources available.

What platforms should my law firm use for distributing videos?

Your law firm should distribute videos on a variety of platforms to maximise reach. These include your firm’s website, YouTube, LinkedIn, and other social media channels relevant to your audience. Additionally, embedding videos in emails and newsletters can enhance your marketing efforts by reaching clients directly in their inbox.

How can video marketing help my law firm stand out in a competitive market?

Video marketing can help your barristers chambers or law firm stand out by showcasing your firm’s personality, expertise, and unique value proposition in a way that text alone cannot. Well-crafted videos can differentiate your firm from competitors by creating a memorable brand experience, building trust, and making complex legal concepts more accessible to potential clients.

Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients

Discover our legal marketing methods and techniques

DISCOVER

Orion Legal Marketing Agency

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Define & develop with our legal marketing methods and techniques

DEFINE & DEVELOP

Define & Develop

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

Deliver with our legal marketing methods and techniques

DELIVER

Orion Legal Marketing Agency

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers - let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

The Latest Legal Marketing Insights

Read all of our latest Legal Marketing Insights here

Make an Enquiry

Enquiry Form

Please use the "Your Message" box to provide details of your enquiry.