Social Media

SOCIAL MEDIA

In the past, lawyers, barristers or solicitors were able to rely on word-of-mouth recommendations from existing clients or other professional referral sources. Today, potential clients who have been recommended to use your services will still probably do their own online research before deciding whether to contact you, be that viewing your LinkedIn profile, looking at your Legal Practice’s Facebook page and/or following your Law Firm on Twitter.

We specialise in Social Media Account Management for the Legal profession. With our combined 100 years’ in-house legal and business development experience, we understand the unique relationship that exists between lawyers and their clients and the challenges involved in marketing legal services to an online audience.

We offer a bespoke service that is tailored around you, your budget, your objectives and your current marketing activities. We use the power of social media to strengthen your brand, build your audience and attract new clients.

Linkedin

The most effective social media for business

LinkedIn has more than 700 million users across 200 countries, with over 26 million users here in the UK. That’s a vast number of potential clients or professional referrers for your Law Firm or Barristers Chambers. LinkedIn is without doubt the most effective and respected social media platform for legal professionals. It allows you to connect and collaborate with your peers, keep in touch with your existing and new clients, and build up a strategic referral network that can deliver a steady stream of new enquiries into your practice. Recommendations on your LinkedIn profile help to build trust and credibility in the minds of potential new clients.

Written correctly your LinkedIn profile can demonstrate your expertise and position you as a leader in your field. Company Pages, posts, and LinkedIn Pulse articles allow you to demonstrate your unique value and bring your connections up-to-speed.

LinkedIn is a powerful tool for legal professionals, but to succeed you need the right skills. We are experienced in delivering bespoke LinkedIn training to legal professionals on a one-to-one or group basis, working to our client’s budgets, timescales, and the topics that are of particular interest and value to them. We can also offer ongoing monthly reviews and a full support package if required. Our LinkedIn specialists can give you the knowledge and confidence you need to use LinkedIn to attract new clients and grow your firm.

Key training areas could include:

  • The art of Social Selling
  • Creating the perfect LinkedIn Profile
  • The networking potential of LinkedIn Groups
  • Why recommendations and endorsements matter
  • The value of LinkedIn Company Pages and how to attract followers
  • How to write and publish an effective LinkedIn blog

All of the training we do is centered on the legal sector and the particular challenges you face. We will give effective, tried-and-tested advice, insight, hints, and tips that you can implement immediately in order to start seeing results.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

We are experienced in delivering bespoke LinkedIn training to legal professionals on a one-to-one or group basis, working to our client’s budgets, timescales and the topics that are of particular interest and value to them.

Facebook

Develop relationships with new clients and prospects

Facebook is the third most visited website in the world, with over 2 billion users, and 66% of its members logging in daily. In the past, the legal sector may have thought that Facebook was just a social media site for young people but the demographics of its users and how they use Facebook has rapidly changed. Facebook is now used by all major age groups, with the majority of 50-65 years olds even regularly logging on. It has become a vital marketing platform for developing relationships with existing clients and introducing new clients to your services.

With a team dedicated solely to the legal marketing sector, with over 100 years’ industry experience, we understand how to use Facebook to demonstrate your expertise and communicate your firm’s unique message. Conveyancing, Family Law, Personal Injury, Wills, and Trusts are all examples of legal practice areas that have benefitted enormously from a consistent, competitive Facebook presence.

Our Facebook marketing experts will:

  • Find interesting, relevant content in the form of articles, case reports, discussions, etc. that are all related to your subject area
  • Source appropriate and eye-catching images to accompany each post
  • Share information about your Legal Practice, including case studies, testimonials, and the personal side of your firm
  • Keep your audience up-to-date with relevant changes within the legal sector
  • Promote your blog posts
  • Report back to you on a regular basis, with a full analysis of how your page is performing

Invest in Facebook Advertising to deliver new enquiries into your legal practice

Facebook Advertising allows you to promote your Facebook business page, advertise events, and drive traffic to your website. Facebook’s precise targeting capability means you can target users based on their age, gender, location, and lifestyle. If you have an email list, you can also create lookalike audiences, targeting other users who are ‘similar’ to your existing clients in a number of ways. For a relatively small investment, you can reach thousands of potential clients in your local area.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

With a team dedicated solely to the legal marketing sector, with over 100 years’ industry experience, we understand how to use Facebook to demonstrate your expertise and communicate your firm’s unique message.

Twitter

Develop an online conversation with your target audience

Twitter’s influence and popularity (8000 tweets a second) means that as a proactive legal professional you can’t afford to ignore it. It allows you to have a “real-time” dialogue with existing and potential clients.

  • 66% of Twitter users have discovered a new business on the platform
  • 93% plan to buy from the businesses they follow
  • 69% have already bought from a business because of Twitter

Your Twitter accounts should look professional, be updated regularly, clearly signpost your website, and include carefully chosen keywords that your prospective clients are searching for in your biography. You can use it to demonstrate your expertise, highlight your achievements, and show your human side.

Your reputation will grow if you tweet regularly and if you’re responsive. Commenting on other people’s tweets and sharing your knowledge is vital. Twitter allows you to build relationships that go beyond your usual offline meetings. You might not see a client or contact every day, but you can interact with them on Twitter. You can also nurture relationships with media contacts and professional bodies, enhancing your profile and sourcing new PR opportunities.

Our Twitter marketing experts will:

  • Find interesting, relevant content in the form of articles, case reports, discussions, etc. that are all related to your subject area
  • Source engaging images to compliment our posts
  • Share information about your Legal Practice, including case studies and client testimonials
  • Keep your audience up-to-date with changes that are taking place in the legal sector
  • Promote your blog posts and downloads
  • Regularly report back to you on levels of engagement and suggested next steps

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

Your Twitter accounts should look professional, be updated regularly, clearly signpost your website and include carefully chosen keywords that your prospective clients are searching for in your biography.

Instagram

Showcase your expertise

Instagram can be an engaging way of creating awareness among potential clients, allowing you to showcase your law firm’s achievements and demonstrate your team’s expertise.

If you’re starting a profile for your organisation, we can help you create strong on-brand content. Along with attractive and engaging images, the business profile has enhanced features and allows the addition of essential information such as your address, phone number, a link to your website, and your opening hours.

The essence of Instagram is its visually appealing nature. We will ensure that your content appeals to your target demographic and that the branding, colour schemes, and photos are consistent with your firm’s image. We can put together balanced and lively content, including links to blog posts you may have on your website, great testimonials you’ve received, bios of your team members, news items, such as a big win or other achievements, charity work you’ve undertaken and guides to particular areas of law you’ve produced. The images we use will be attractive to your ideal client and in line with your brand, both in terms of colour and content.

We understand how to use hashtags and Instagram stories to spread your reach and engage widely and we’ll make sure all your posts are accompanied by strong images, graphics, or video.

To discuss what we can do to help promote your legal business, complete the form below or call us on 0118 380 5980 for your free consultation.

We understand how to use hashtags and Instagram stories to spread your reach and engage widely and we’ll make sure all your posts are accompanied by strong images, graphics or video.

Social Media Banners

Make every part of your social media work for you– don’t let your banner space go to waste!

At the top of your LinkedIn profile, Twitter or Facebook page you may see a bland and generic image – this is the default banner image used by the various social media platforms. This banner area is often an overlooked piece of social media ‘real-estate’ despite the banners taking up nearly a third of the viewing space when someone first visits your social media account.

LinkedIn Banner

The LinkedIn banner area is a powerful visual tool and LinkedIn states that profiles with personal banner graphics have 11 times more chance of being viewed than those that do not. A LinkedIn banner gives you the opportunity to stand out and provide a visual message that is meaningful to your clients and target audience.

The banner should relate to your brand and can act as a virtual ‘billboard’. You can also easily change the banner image if you want to highlight something partially relevant or timely e.g. a recommendation in a Legal Directory or a new service you have launched.

Be warned though, there is a fine line between including key information on your banner e.g. strapline or contact details and making it so busy that it overwhelms your profile – you need to find the perfect balance.

Facebook and Twitter Banners

Facebook and Twitter, two other important social tools, also offer the option to display a banner image on their profile pages, so anything created for LinkedIn can be repurposed quite easily so that it can be rolled out across all your social platforms, reinforcing your brand identity consistently.

Be aware though that you need to ensure that your banner has been professionally designed so that it is optimised technically to resize, align and format correctly for each social media platform when your profile is viewed from a desktop or mobile. A ‘one size fits all approach’ does not work and can leave your banners looks tatty and unprofessional.

Our team at Orion Legal Marketing are experienced in creating striking social media banners that strengthen your online brand and distinguish your digital accounts. Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

This banner area is often an overlooked piece of social media ‘real-estate’ despite the banners taking up nearly a third of the viewing space when someone first visits your social media account.

Google My Business

Improve website visitors

Google My Business is powerful in improving search engine ranking within businesses in your locality. A Google My Business entry appears prominently when a search is made for your business, both on the search page and in maps and local listings.

The results panel will contain the sort of information potential clients want to see at a glance, including your address, opening hours, and phone number. Images can also be added, such as a picture of the outside of your building and photos of your team. A map will appear at the top of the results with a pin showing the exact location of your premises. You can also create posts such as an update of what’s new, information about an event, an offer, or a service.

We can help you tailor your Google my Business entry, encouraging viewers to book an appointment, to sign up for a mailing list, or to call your offices. We’ll ensure that the content you are promoting is relevant, interesting, and of good quality to help connect with your ideal client and improve your discoverability through search results.

To discuss what we can do to help promote your legal business on Google My Business, complete the form below or call us on 0118 380 5980 for your free consultation.

We can help you tailor your Google my Business entry, encouraging viewers to book an appointment, to sign up for a mailing list or to call your offices.

Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients.

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Discover

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Define & Develop

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

Deliver

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers – let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

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