Branding

LEGAL BRANDING & DESIGN

An effective brand attracts new clients and helps build loyalty and trust with existing ones. Your branding relates to the emotional relationship between a prospect or client and a business (tone of voice, key messages, the building of trust, etc) and can attract new clients whilst making existing clients feel at home.

Building up that all-important know, like and trust factor among potential clients takes time and effort. Investing in a strong, consistent brand image, and message for your Law Firm, Mediation Practice or Barristers Chambers is vital.

Our legal marketing experts will help you to identify those unique factors that make your legal practice different and ensure that your brand encompasses your ‘values’ so that can actively contribute to your business growth.

Legal Logo Creation

Your unique and powerful identity for your legal practice

Developing your professional identity (identifiable logo and colour palette) is usually the starting point for marketing for your Law Firm, Mediation Practice, or Barristers Chambers. Your logo is the cornerstone of your identity and once in place, you can use it in your branding to cascade across all touchpoints with clients and prospects. Your visual identity is incredibly powerful – research shows that a signature colour alone can increase brand recognition by 80%.

Your corporate identity needs to be distinctive, timeless, and reflect the nature of you, your firm, and your target clients visually. We will ensure we understand the core values and culture of your firm and translate that into a corporate identity that encompasses your unique point of difference.

Our experienced and creative designers can help reflect the essence of your business, taking into account your target market, the services you provide, and the attributes of your business and convey this visually through a number of design tools like font, colour palette, and graphics.

With our combined 100 years’ legal marketing experience we can help you create a bespoke logo that effectively represents you and your business.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

Our experienced and creative designers can help reflect the essence of your legal business, taking into account your target market, the services you provide and the attributes of your business…

Legal Branding Development – Guidelines & Strategy

Illustrate your values and strengths in your legal logo and legal branding 

Whilst a logo is a core part of your professional identity, it is only one aspect and it is important that your visual look, messaging and tone of voice are extended across your business, to provide a strong and consistent brand.

An effective brand attracts new clients whilst developing familiarity and recognition with existing clients – research shows that presenting a brand consistently can increase revenues by up to 23%. Your brand identity needs to be consistent no matter where it’s displayed because it represents you and your firm and needs to deliver the right message. For example, what does your existing stationery, advertising, brochures, leaflets, website, social media and signage say about you and your legal services?

Our legal marketing experts will help you to identify those unique factors that make your legal practice different and ensure that your brand encompasses your ‘values’ so that can actively contribute to your business growth. Using our keen eye for detail, we will ensure that all of your marketing copy and communications are coordinated to support your unique image, culture, history and values; delivering a seamless and consistent brand to your clients.

Whether you are looking for a full rebrand or an impartial, expert review of your existing efforts, we will evaluate every piece of your branding to uncover what makes you unique and ensure this is properly reflected throughout.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

Our legal marketing experts will help you to identify those unique factors that make your legal practice different and ensure that your brand encompasses your ‘values’ so that can actively contribute to your business growth.

Our Approach

Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.

Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients.

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Discover

Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different. 

At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.

You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.

Define & Develop

Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed. 

Once that is agreed we will commence work on your project.

We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.

Deliver

At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.

Unlike some legal marketing agencies, we won’t just take the money and run.

We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.

Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers – let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.

With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.

Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.

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