LAW FIRM BRANDING
Unlock the full potential of your legal practice with our comprehensive law firm branding services. Attract new clients and build enduring loyalty with a powerful, distinctive brand that sets you apart in the competitive legal market. Trust Orion Legal Marketing to elevate your firm’s identity and drive your success.
LAW FIRM BRANDING & DESIGN
An effective brand attracts new clients and helps build loyalty and trust with existing ones. Your law firm branding relates to the emotional relationship between a prospect or client and a business (tone of voice, key messages, the building of trust, etc) and can attract new clients whilst making existing clients feel at home.
Building up that all-important know, like and trust factor among potential clients takes time and effort. Investing in a strong, consistent brand image, and message for your Law Firm, Mediation Practice or Barristers Chambers is vital.
Our legal marketing experts will help you to identify those unique factors that make your legal practice different and ensure that your law firm branding encompasses your ‘values’ so that can actively contribute to your business growth.
LEGAL LOGO CREATION
Your unique and powerful identity for your lAW FIRM BRANDING
Developing your professional identity (identifiable logo and colour palette) is usually the starting point for marketing for your Law Firm, Mediation Practice, or Barristers Chambers. Your logo is the cornerstone of your identity and once in place, you can use it in your law firm branding to cascade across all touchpoints with clients and prospects. Your law firm branding is incredibly powerful – research shows that a signature colour alone can increase brand recognition by 80%.
Our experienced and creative designers can help reflect the essence of your legal business, taking into account your target market, the services you provide and the attributes of your business…
Your corporate identity and law firm branding needs to be distinctive, timeless, and reflect the nature of you, your firm, and your target clients visually. We will ensure we understand the core values and culture of your firm and translate that into a corporate identity that encompasses your unique point of difference.
Our experienced and creative designers can help reflect the essence of your business, taking into account your target market, the services you provide, and the attributes of your business and convey this visually through a number of design tools like font, colour palette, and graphics.
With our combined 100 years’ legal marketing experience we can help you create a bespoke logo that effectively represents you and your business.
LAW FIRM BRANDING DEVELOPMENT – GUIDELINES & STRATEGY
Illustrate your values and strengths in your legal logo and law firm branding
Whilst a logo is a core part of your professional identity, it is only one aspect and it is important that your visual look, messaging and tone of voice are extended across your business, to provide a strong and consistent brand.
Effective law firm branding attracts new clients whilst developing familiarity and recognition with existing clients – research shows that presenting a brand consistently can increase revenues by up to 23%. Your law firm branding needs to be consistent no matter where it’s displayed because it represents you and your firm and needs to deliver the right message. For example, what does your existing stationery, advertising, brochures, leaflets, website, social media and signage say about you and your legal services?
Our legal marketing experts will help you to identify those unique factors that make your legal practice different and ensure that your law firm branding encompasses your ‘values’ so that can actively contribute to your business growth.
Our legal marketing experts will help you to identify those unique factors that make your legal practice different and ensure that your brand encompasses your ‘values’ so that can actively contribute to your business growth. Using our keen eye for detail, we will ensure that all of your marketing copy and communications are coordinated to support your unique image, culture, history and values; delivering a seamless and consistent brand to your clients.
Whether you are looking for a full rebrand or an impartial, expert review of your existing efforts, we will evaluate every piece of your branding to uncover what makes you unique and ensure this is properly reflected throughout.
Law Firm Branding FAQ’S
What is law firm branding and why is it important?
Law firm branding is the process of creating a unique identity for your legal practice that distinguishes it from competitors. It's not just about having a logo or a catchy tagline—it's about crafting a cohesive image and message that resonates with clients and reflects your firm’s values, expertise, and personality. Effective branding helps build trust, attract ideal clients, and position your firm as a leader in your area of law.
How does law firm branding differ from general business branding?
While the principles of branding are similar across industries, law firm branding requires a more tailored approach. It involves understanding the unique needs and expectations of legal clients, maintaining a tone of professionalism, and ensuring that the brand aligns with the ethical standards of the legal profession. A law firm’s brand should convey trust, authority, and a deep understanding of the law.
What elements should be included in a successful law firm brand?
A successful law firm brand should include a strong, memorable logo, a cohesive colour scheme, and consistent typography that reflects your firm's identity. Beyond visuals, your brand voice—how you communicate with clients—should be clear and consistent across all platforms. It’s also crucial to have a well-defined brand message that highlights your firm’s unique value proposition.
How can a strong law firm brand impact client acquisition?
A strong law firm brand can significantly enhance client acquisition by making your firm more recognisable and appealing to your target audience. When potential clients perceive your firm as professional, reliable, and aligned with their needs, they are more likely to choose your services over competitors. A strong brand also fosters loyalty, leading to repeat business and referrals.
Can rebranding a law firm attract new types of clients?
Yes, rebranding a law firm can help attract new types of clients, particularly if your current brand no longer aligns with your firm's growth or changing focus areas. A fresh brand can signal to the market that your firm is evolving, innovative, and ready to meet the needs of a broader or different client base. However, rebranding should be strategic, ensuring it does not alienate existing clients.
How often should a law firm consider rebranding?
There’s no one-size-fits-all answer, but a law firm should consider rebranding every 5-10 years or when there’s a significant change in the firm’s direction, such as a merger, a new practice area, or a shift in target clientele. Regularly assessing your brand’s effectiveness is key to ensuring it remains relevant and continues to resonate with your audience.
What is the role of a website in law firm branding?
A law firm’s website plays a pivotal role in branding, as it often serves as the first point of contact with potential clients. It should reflect your brand's visual identity and tone while offering a seamless user experience. A well-designed, informative website can enhance your firm's credibility, communicate your expertise, and provide a clear call to action for prospective clients.
How can social media be leveraged in law firm branding?
Social media is a powerful tool in law firm branding, allowing you to engage with clients, showcase your expertise, and reinforce your brand’s identity. Regularly sharing content that aligns with your brand’s message—such as case studies, legal insights, or firm news—can help build a loyal following and enhance your firm’s visibility and reputation online.
Why should a law firm invest in professional branding services?
Investing in professional branding services ensures that your law firm’s brand is strategically developed and effectively executed. Branding experts understand the nuances of the legal industry and can create a brand that not only stands out in a crowded market but also complies with professional standards. This investment can lead to increased brand recognition, client trust, and business growth.
What are the common pitfalls to avoid in law firm branding?
Common pitfalls in law firm branding include inconsistency across different platforms, neglecting the importance of visual identity, and failing to clearly communicate your firm’s unique value proposition. Additionally, focusing too much on aesthetics without considering the client experience can undermine your brand’s effectiveness. It’s essential to ensure that every aspect of your branding strategy is aligned with your firm’s goals and client expectations.
Our Approach
Our combined 100+ years’ legal marketing and business development experience means that we understand the culture, processes, and challenges within Law Firms, Mediation Practices, and Barristers Chambers and the markets in which they operate. We know what’s realistic, what gets the best results and have a solid proven, successful track record.
Our measurable marketing methods and techniques are focused on your success. We always tailor our approach to fit our clients’ specific needs but we have found by adapting the Design Council’s framework for innovation Discover, Define, Develop and Deliver every opportunity for value is maximised for our clients
DISCOVER
Most professional relationships are based on the ‘know, like’ trust’ approach. Ours is no different.
At the outset we will take the time to get to know you, your legal business, your target market and what you are trying to achieve so we can ensure we deliver the perfect solution.
You can ask us questions, see how we work, seek our opinion (we like to give it) and check that we are the right legal marketing agency to take you forward.
DEFINE & DEVELOP
Once we have an agreed brief, we will cost it out so you know exactly what you are paying for and what we will be delivering. No hidden costs guaranteed.
Once that is agreed we will commence work on your project.
We’ll make sure to keep you in the loop, letting you know how things are progressing without interfering too much in your busy working day. It’s our job to keep things on track and on budget so you don’t need to worry about it.
DELIVER
At the end of the project, we’ll deliver what you need and offer a handover process to make sure you are happy with everything.
Unlike some legal marketing agencies, we won’t just take the money and run.
We have ongoing relationships with most of our legal clients – supporting them in developing their marketing, growing their legal practices, and for the self-confessed technophobes assisting with website updates, posting articles and content on social media accounts.
Your relationship with your clients is unique. Trust is vital in securing the long-term success of your Law Firm, Mediation Practice or Barristers Chambers - let us help you build that in your target markets. We know the right questions to ask and can review your existing marketing activities as well as implement new initiatives.
With our keen eye for detail, we will ensure that every single image, piece of text, or marketing communication is co-ordinated to build your brand, put it front of the people who matter and ensure you are remembered for the right reasons.
The Latest Legal Marketing Insights
Boost Your Leads with Conversion Rate Optimisation for Law Firms
Conversion Rate Optimisation for Law Firms: Your Key to Success When it comes to digital marketing strategies for solicitors, barristers, and lawyers, conversion rate optimisation for law firms is a critical factor in achieving measurable success. Without effective...
SEO for Solicitors: Unlock Success and Attract More Clients
SEO for solicitors is the cornerstone of a successful marketing strategy. With more people searching for legal services online, solicitors, barristers, and lawyers must ensure their firm stands out in search engine results. The majority of people turn to the Internet...
Barrister Marketing – Why you need a Barrister Marketing Consultant
The legal industry, especially for barristers and their chambers, has experienced a transformation in how it approaches business development. Long gone are the days when barristers could solely rely on word-of-mouth or a strong reputation to bring in work. The...