Email Marketing

Email marketing for lawyers and barristers chambers

Email newsletters are a vital and easy way of retaining existing clients. They allow you to remain in constant contact with your clients and continue to develop your relationship with them.

 

Educate your audience and enhance your brand

Your email newsletter needs to stand out in a crowded inbox. It needs to place you head and shoulders above your competition. To achieve this, your newsletter needs to deliver real value. It must be educational, providing insight into the latest legal developments. It should be relevant to your audience, containing information that is targeted to your readers’ needs. It also needs to be readable across different devices such as mobiles, tablets, laptops and desktops.

Email marketing also provides an excellent opportunity to communicate the personal side of your Law Firm or Barristers Chambers, allowing you to highlight your history and values and anything else that makes your practice unique.

Consistency builds trust

Consistency is key in effective email marketing. Your newsletter needs to be sent out every month. It needs to have a consistent look and layout, so readers know what to expect. It needs to include the same level of high-quality content every time. We will work with you to identify your strategic areas of focus and develop a schedule of content that takes into account key dates throughout the year. You can incorporate content from your website, your blogs and other articles that you have written. Don’t forget to include relevant case studies and client testimonials to help reinforce your message.

Target and test to optimise your results

A major advantage of email marketing is the ability to analyse your results. By incorporating your email marketing with your CRM system, we can monitor who opened your emails so you can follow-up with them. A/B testing enables us to test and then use the email headlines that get the best open rates; and with the ability to group your contacts into various lists, you can be sure that only tailored, relevant content is sent out to each of your readers.

By working with us, you can stay one step ahead of your competitors. Be proactive in how you approach email marketing and you will start to see significant benefits for your practice.