Bespoke Content for Law Firm Digital Marketing
Our legal marketing experts and qualified solicitors have over 100 years’ in-house legal and business development experience and we can help you to get closer to your prospective clients.
Connect with your clients
With almost 8,000 tweets posted on Twitter every second (Source: Internet Live Stats) and 300 million photos uploaded to Facebook every day (Source: Gizmodo), how can Sole Practitioners, small to medium-sized Law Firms, Barristers, and Mediators stand out? High-quality, relevant content delivered on a consistent basis is critical to helping you rise above your competitors and attract new clients from social media.
Sourcing and sharing the right content, with the correct images, links and tracking data takes time and expertise. As marketing experts working solely within the legal sector, we know what it takes to deliver results.
Mubasher Khan, Managing Partner, Park View Solicitors
Content is King – Compelling Website Content for Law Firms
Over 20 years ago Bill Gates wrote an essay for the Microsoft website called “Content is King”. He was right. Today, content is what fuels the internet, especially social media. Articles, blog posts, images, videos – even individual tweets and posts are shared all around the world on a massive scale. Sharing content is easy. But creating and publishing content that communicates your Firm or Chambers’ unique culture and values and demonstrates your particular legal expertise takes a different level of skill.
As a legal expert, you understand the vital nuances of the legal process. You are highly trained in your specialist area of law. But in a post-de-regulation world that is dealing with unprecedented challenges, your legal expertise is not enough on its own to grow your Law Firm or Barristers Chambers in the long-term.
Content Management lawyers can rely on
Promoting a consistent, distinctive and appealing legal brand on social media requires daily management.
While you focus on fee-earning, our content management experts will:
- Find interesting, relevant content in the form of articles, case reports, discussions etc. that are all related to your subject area
- Source appropriate and appealing images
- Share engaging information about your Legal Practice, including recent case studies and client testimonials
- Keep your existing and potential clients up-to-date with any changes within the legal sector
- Promote your blog posts
- Regularly report back to you on levels of engagement and our suggested next steps
We can create and post content on all of your social media platforms, or select the sites that are best suited to your particular audience. Our bespoke service is tailored around you, your budget, your objectives and your current marketing activities.
“Rachel and her team started managing our Facebook page back in December 2016. We’ve seen a steady increase in the number of people ‘liking’ our page, many of whom are individuals we haven’t previously had contact with which is really encouraging. The number of people we’ve been able to reach and attract has surprised me.
I would recommend Rachel and her team to other legal professionals who want to establish a presence on social media. The fact that Rachel was a practising Solicitor means she has an immediate understanding of the legal market and what is required when marketing a law firm.”
Justine Soper, Sole Principal, JLS Solicitors
Content marketing is more than just social media
Having the right content on your social media profiles is important, but it shouldn’t end there. All of the content you produce should help prospective clients learn more about you, your Firm or Chambers, and explain why they should choose your legal services.
Our copywriting experts can create personalised content including blogs, articles, downloads and resource guides that will allow you to reach out to potential clients and deepen your relationship with existing clients too.
With legal experts in our team, we can create copy for a wide variety of general practice areas including Clinical Negligence, Corporate and Commercial Law, Employment Law, Family Law, Maritime Law, Mediation services, Personal Injury, Professional Negligence, Residential and Commercial Conveyancing, Wills and Probate.
Given the growing influence and importance of social media, it’s more important than ever that you invest in creating online content that will put your Law Firm or Barristers’ Chambers ‘head and shoulders’ above the rest.
Contact us by either completing the form below or call us on 0118 380 5980 for your free consultation.