Inform your audience using animation videos
Animation videos are a highly effective way of explaining almost anything to your prospective clients in a simple, accessible format.
Animation videos for law firms and barristers chambers
Videos for lawyers, solicitors, barristers and mediators are an engaging way of promoting your Law Firm, Chambers or Practice. You can explain the services you provide, share client testimonials, describe relevant and interesting changes within the legal industry and bring your talented legal team to life. Following de-regulation, you are faced with additional competition from all sides. Using an animation video to capture the attention of an increasingly online audience will help you to stand out from the crowd.
Did you know?
- 95% of people have watched an explainer video to learn more about a product or service
- 81% of people have been convinced to buy a product or service after watching a business’ video
- Where both video and text are available on the same page, 72% of people would rather watch a video to learn about a product or service
Animation videos use words and pictures to introduce your Firm or Barristers Chambers and to answer your prospective client’s questions about your legal services. The videos are fun and interesting and they introduce a legal subject in an effective, approachable way, subtly building that all-important know, like and trust factor.
Helping clients discover what makes your Practice unique
Your prospective clients are looking for information and reassurance. They need to find out about your services – and be convinced that you are the right Firm or Practice to take on their case. Some of your website visitors will be happy to take the time to read the text that is already on your website, or download your resource guide. Visual learners will prefer to watch your animation video. They will view it right through to the end, retaining more of your message than if they had read it in a text format.
With our extensive legal marketing expertise, we know what works when it comes to animation videos – and what doesn’t. It is essential to avoid legal jargon; we will help you draft a script that resonates with potential clients. We will select the right images and infographics for your script, resulting in an appealing animation video experience that is guaranteed to leave a lasting impression.Did you know?
YouTube is the second most popular website in the world (after Google), with over one billion users spending an average of 8 minutes on the site per day, viewing over 4 pages – Source: Alexa, YouTube
Production and delivery to enhance your SEO
We can manage your animation video project from the initial stages of development right through to helping you publish it on YouTube, your website and your social media pages.
Once your video is complete, getting it online is key to maximising its success. Embedding your video into the right websites and using carefully selected legal keywords to describe it will help improve your search engine ranking. Videos will help to increase the length of time that visitors spend on your website, and this is an important factor in Google’s algorithm. It tells Google that you are providing quality content that people want to spend time viewing.
Animation videos are not only highly effective, but they are also more affordable than you might think. Whatever your budget, we will use our animation video marketing expertise to help you attract new clients and generate new enquiries, leading to more new clients for your Law Firm or Barristers Chambers.
Find out more about our range of specialist social media services for the legal sector.