As a leading social media platform, Instagram has a lot to offer ambitious legal practices.
Instagram can be an engaging way of creating awareness among potential clients, allowing you to showcase your law firm’s achievements and demonstrate your team’s expertise.
If you’re starting a profile for your organisation, we can help you create strong on-brand content. Along with attractive and engaging images, the business profile has enhanced features and allows the addition of essential information such as your address, phone number, a link to your website and your opening hours.
The page will be headed with your company’s logo and include a link to your website. We can create a great tagline for the page if you don’t already have one, describing who you are and what you do.
The essence of Instagram is its visually appealing nature. We will ensure that your content appeals to your target demographic and that the branding, colour schemes and photos are consistent with your firm’s image.
Content for your Instagram account
We can put together balanced and lively content, including links to blog posts you may have on your website, great testimonials you’ve received, bios of your team members, news items, such as a big win or other achievement, charity work you’ve undertaken and guides to particular areas of law you’ve produced. The images we use will be attractive to your ideal client and in line with your brand, both in terms of colour and content.
Your feed can be used to ask questions, to get to know your audience better and to find out the problems they need help with.
We understand how to use hashtags and Instagram stories to spread your reach and engage widely and we’ll make sure all your posts are accompanied by strong images, graphics or video.
Instagram for lawyers for the future
Legal businesses are occasionally a little reluctant to embrace social media platforms, but with engagement growing year on year, businesses generally are benefitting more and more from putting out good quality content and connecting with the right people.
Putting your firm’s name in front of potential clients and showing them that you understand their lives and can solve their legal problems will not only engage with your reader, but has the potential to reach their connections too.
At Orion Legal Marketing we can discuss your social media needs with you, create a strategy for Instagram and put together visually appealing, branded content that will engage your ideal client and that they will share with their followers.
To discuss what we can do to help promote your legal business, complete the form below or call us on 0118 380 5980 for your free consultation.