Positive reviews can be a huge boost to legal businesses, with potential clients routinely searching online for the best services. If your law firm is competing with others in the area, a good selection of complimentary reviews will help you stand out and be the obvious choice.
Google reviews
Google reviews will appear next to your law firm’s details in Google search results if you have a Google My Business listing, so it is easy for everyone to see exactly how many you have and how highly you have been rated.
The review information will also appear in Google Maps if people search for your location. For both of these options, you will need to make sure that you have set up your law firm with a Google My Business profile.
You can add a link to the review facility to your website and to an email to your client when you are ready to ask for a review.
Facebook reviews
In order to be able to receive reviews on your Facebook page, you will need to add the Reviews Tab option to the page. Once this has been done, you can add a link to your website and also send it to your clients. Making it as easy as possible for clients to leave a review is important – if they find it difficult or have to hunt for the right page or the right tab, some will give up.
Obtaining reviews
Ask your clients to leave a review
Your clients will need to be prompted to provide reviews. The best time to ask for a review is usually straight after you have finished a job for them, while they remember clearly what you have done for them and how much you have helped.
You can send a letter or email thanking them for their business and inviting them to leave a review. You cannot offer any rewards in return for a review, nor should you ask them whether they will be leaving a positive or negative review.
You can explain that reviews can be helpful to your business and that they will help it grow and assist other people to find you. You could also suggest that clients consider certain aspects of the work you did for them, such as the service you provided, your legal expertise, how friendly you were or how quickly you completed their case.
If you will be speaking to your client at the end of a matter, you can ask them in person if they would consider leaving a review. If you have built up a good relationship, a client will usually be happy to do this for you, especially if they have been asked face to face or over the phone.
Explain how the process of leaving a review works
Many clients might not know how to leave a review on Google or Facebook, so you should guide them through it step by step, explaining clearly what page they have to open and where they will need to click. You can also mention how quick and easy it is to leave a review.
Remind them after a set period of time
Clients might intend to leave a review, but either forget or not get around to it straight away. You should remind them a couple of weeks after your first request and ask them politely if they would consider leaving you a review if they have not already.
Getting into the habit of asking every client for a review and following up will ensure that over time you steadily build a good bank of positive reviews.
Contact us
At Orion Legal Marketing we can help with all aspects of marketing your law firm, to include social media, website design and business development
If you would like to discuss how we can expand your client base, ring us on 0118 380 5980, email us at enquiries@orionlegalmarketing.co.uk or fill in our CONTACT FORM. We’ll be happy to offer you an initial free consultation to discuss your needs and the strategy that would best suit your business.
